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Global Video on Demand (VoD) Market by Component (Solution and Services), By Solution (Pay TV, Over-the-top (OTT) Services, and Internet Protocol Television (IPTV)), by Business Model (Transactional video on demand (TVOD), Subscription video on demand (SVOD), Advertising Video on Demand (AVOD)) and others), By End-User Industry (Media& Entertainment, Education & Training, Health & Fitness, Live Events, Sports and Others), and By Region (North America, Europe, Asia Pacific, South America, Middle East, and Africa)
Global Video on Demand (VoD) Market Overview:
Video on Demand (VoD) is a system that plays programs according to the requirements of the audience and transmits the video content clicked or selected by the user. Video-on-demand services are emerging as unique media methods in recent years. They are the result of the integration of computer technology, network communication technology, multimedia technology, television technology, and digital compression technology.
Video on Demand (VoD) technology can be used not only in the broadband network of telecommunications but also in the broadband network of residential LAN and cable TV. Nowadays, in the process of building smart communities, computer network wiring has become a vital link. Community users can implement VOD (video-on-demand) applications through computers, televisions (with set-top boxes), etc., and enrich people’s cultural life. The two-way transformation can allow the majority of TV users to order video programs through the cable television network.
Global Video on Demand (VoD) Market Insights
Global video on demand market size projected to reach over USD 122.06 billion by 2027 and registering with a CAGR of 13.45% during the forecast period, 2020-2027. The rising penetration of high-speed data networks and mobile subscriptions, mass adoption of mobile-connected devices, and advanced capabilities in smartphones are vital factors expected to drive the global Video on Demand (VoD) market in the future timeframe. Additionally, the availability of various devices that are compatible with online video viewing will lead to video on demand market growth in the upcoming periods. The smartphone market has seen unprecedented growth in the last five years. Smartphones have crossed 4.6 billion by 2019. This rise in the number of mobile devices is making it easier for consumers to access video content and music on the go.
Moreover, the increasing demand from consumers to integrate various devices to watch the content anytime and anywhere is critical and will augment the global video on demand (VoD) market in the projected time. Furthermore, time-shifted viewing, customer reach, customer experience, and the presence of networks and service providers supported by high-speed data likely to boost the video on demand industry.
Growth Driver
The surge in internet users
According to world stats, in 2019, internet users were 4,536 million across the world. Every day over the past five years, an average of 640,000 people went online for the first time. With better access to the internet, improved networks, rising multimedia consumption, service-capable mobile devices, and application development ecosystem would happen on digital platforms. These growing internet penetration and mobile device proliferation and convenience of consuming the content anytime, anywhere, are the key drivers for this trend.
Rising data consumption with smartphone penetration
While the proliferation of mobile devices would enable digital media consumption, data prices, and anywhere connectivity is playing an equally important role in shaping digital media consumption habits among users. For instance, in India, the average data price per MB on mobile networks has fallen significantly. However, mobile data tariffs are likely to mirror the trends in the 2G market where voice tariffs in India are stabilizing after a long period of sharp fall.
Component Segmental Analysis
Based on components, the global Video on Demand (VoD) market bifurcated into Solution and Services. The solution segment anticipated to gain significantly in the video on demand market share by 2027, as it provides video capture, editing, uploading, media resource management, automated transcoding processing, video audit analysis, and distribution acceleration.
The VOD service segment will drive by its benefits, such as provide access to a library of customizable themes.
Solution Segmental Analysis
Based on the solution, the global Video on Demand (VoD) market classified into Pay TV, Over-the-top (OTT) Services, and Internet Protocol Television (IPTV). The Internet Protocol Television (IPTV) segment predicted to lead the market due to the rising availability of broadband internet services, which helps in increasing the demand for IPTV when compared to conventional television services.
Over-the-top (OTT) Services will influence by its services that stream content to users using the internet as a replacement for pre-existing infrastructure.
Business Model Segmental Analysis
Based on the business model, the global Video on Demand (VoD) market classified into Subscription video on demand (SVOD), Transactional video on demand (TVOD), Advertising Video on Demand (AVOD)) and others. The subscription video on demand share will reach a higher rate by 2027, as the user has to pay a subscription price to gain access to video streaming services. These subscribed users can use any videos at any duration, such as monthly, quarterly, half-yearly, and yearly.
Transactional video on demand (TVOD) will boost its benefits, such as it provides videos one at a time.
End-User Industry Segmental Analysis
Based on the end-user industry, the global Video on Demand (VoD) market categorized into Media & Entertainment, Education & Training, Health & Fitness, Live Events, Sports, and Others. Media & Entertainment segment expected to gain maximum revenue by 2027 owing to the increasing internet speeds, together with the growing number of devices that support digital media is providing the freedom to the consumers so that they can access media content anywhere and anytime.
Region Segmental Analysis
Based on region, the global Video on Demand (VoD) market segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa. North America estimated to occupy the lion’s market share by 2027 on account of the presence of major VoD solution providers in the USA and augmented mobility trends in the USA.
The Asia Pacific will drive by the propagation of smart devices, broadband, and internet connectivity, coupled with the emergence of advanced technologies, such as 5G and 4G.
Competitor Analysis
Companies such as Netflix, Amazon, Google, YouTube, Apple, HBO, Cisco, Roku, IndieFlix, Vudu, Hulu, Comcast, Akamai, Huawei, Fujitsu, CenturyLink, Muvi, and Vubiquity are the key players in the Global Video on Demand (VoD) Market.
Key Stakeholders
- Market research and consulting firms
- Industry associations
- Global Video on Demand (VoD) service providers
- Research organizations and consulting companies
- Organizations, associations, and alliances related to Video on Demand (VoD)
- Regulatory bodies
Recent developments
- In August 2021, Intelivideo Announces a Strategic collaboration with ABC Fitness Solutions to provide video on demand and live streaming capabilities to further ABC’s mission, increase club engagement deliver convincing Total Fitness Experiences.
- In August 2021, Teaming to take on the big companies of the subscription video-on-demand market in Europe, Comcast and ViacomCBS have disclosed plans to launch a new subscription video-on-demand (SVOD) service in more than 20 European territories surrounding 90 million homes.
- In July 2021, Streaming media company Jungo TV announced their extension with the launch of Jungo Plus,a brand new direct-to-consumer streaming video application providing free ad-supported television channels and video-on-demand content. Jungo Plus became the first application in the United States to feature FAST channels in Russian, Tagalog, Urdu, Korean, Vietnamese, and more.
- In August 2020, Netflix announced to launch its user interface in Hindi to cater to the vast opportunities in the Indian market.
The objective of the Research
- Market modeling starts with identifying a target market where historical data exists. A Market can include prediction problems, economic factors, analyzing customer behavior, and identifying new patterns from past events, which helps our client to have deep dive into the market.
- Product analysis involves steps such as examining product features, costs, availability, quality, and other aspects. Product analysis is conducted to understand potential buyers and measure competition in the market.
- Market Trend and Economic Factors Analysis helps in assessing potential changes to an economy’s inflation rate, taxes, interest rates, exchange rates, trading regulations, and excise duties that can or have a major effect on the target market.
- Market Segmental Analysis defines in-depth scenario of the target market by the process of grouping consumers into naturally existing created segments of consumers who share similar product preferences or characteristics
- The geographical mapping approach helps our clients to understand national or international markets because different consumers in different regions have different needs, wants, and cultural characteristics that can specifically target.
Market Modelling
By Component
- Solution
- Services
By Solution
- Pay-TV
- Over-the-top (OTT) Services
- Internet Protocol Television (IPTV)
By Business Model
- Transactional video on demand (TVOD)
- Subscription video on demand (SVOD)
- Advertising Video on Demand (AVOD)
- Others
By End-User Industry
- Media& Entertainment
- Education & Training
- Health & Fitness
- Live Events
- Sports
- Others
By Region
- North America
- Europe
- Asia Pacific
- South America
- Middle East & Africa
Global Video-on-Demand Market
Report Content
- Research Strategic Development
- Market Modelling
- Product Analysis
- Market Trend and Economic Factors Analysis
- Market Segmental Analysis
- Geographical Mapping
- Country Wise Segregation
- Research Methodology
- Identification of Target Market
- Data Acquisition
- Refining of Data/ Data Transformations
- Data Validation through Primary Techniques
- Exploratory Data Analysis
- Graphical Techniques/Analysis
- Quantitative Techniques/Analysis
- Visual Result/Presentation
- Executive Summary
- Market Insights
- Economic Factor Analysis
- Drivers
- Trends
- Opportunities
- Challenges
- Technological Landscape
- Competitors & Product Analysis
- Regulatory Framework
- Company market share analysis, 2019
- Porter’s Five forces analysis
- New Investment Analysis
- PESTEL Analysis
- Economic Factor Analysis
- Global Video-on-Demand Market Overview
- Market Size & Forecast, 2016-2027
- By Value (USD Million)
- Market Share & Forecast, 2016-2027
- By Component
- Solution
- Services
- By Process
- Mining
- Transaction
- By Solution
- Pay TV
- Over-the-top (OTT) Services
- Internet Protocol Television (IPTV)
- By Business Model
- Transactional video on demand (TVOD)
- Subscription video on demand (SVOD)
- Advertising Video on Demand (AVOD)
- Others
- By End-User Industry
- Media& Entertainment
- Education & Training
- Health & Fitness
- Live Events
- Sports
- By Region
- North America
- Europe
- Asia Pacific
- South America
- Middle East & Africa
- By Component
- Market Size & Forecast, 2016-2027
- North America Video-on-Demand Market Overview
- North America Video-on-Demand Market Size & Forecast, 2016-2027
- By Value (USD Million)
- North America Video-on-Demand Market Share & Forecast, 2016-2027
- By Component (Solution and Services)
- By Solution (Pay TV, Over-the-top (OTT) Services, and Internet Protocol Television (IPTV)),
- By Business Model (Transactional video on demand (TVOD), Subscription video on demand (SVOD), Advertising Video on Demand (AVOD)) and others)
- By End-User Industry (Media& Entertainment, Education & Training, Health & Fitness, Live Events, Sports and Others)
- By Country
- US
- Canada
- Mexico
- Company Market Share (Top 3-5)
- Economic Impact Study on North America Video-on-Demand Market
- North America Video-on-Demand Market Size & Forecast, 2016-2027
- Europe Video-on-Demand Market Overview
- Europe Video-on-Demand Market Size & Forecast, 2016-2027
- By Value (USD Million)
- Europe Video-on-Demand Market Share & Forecast, 2016-2027
- By Component (Solution and Services)
- By Solution (Pay TV, Over-the-top (OTT) Services, and Internet Protocol Television (IPTV)),
- By Business Model (Transactional video on demand (TVOD), Subscription video on demand (SVOD), Advertising Video on Demand (AVOD)) and others)
- By End-User Industry (Media& Entertainment, Education & Training, Health & Fitness, Live Events, Sports and Others)
- By Country
- Germany
- UK
- France
- Italy
- Rest of Europe
- Company Market Share (Top 3-5)
- Economic Impact Study on Europe Video-on-Demand Market
- Europe Video-on-Demand Market Size & Forecast, 2016-2027
- Asia Pacific Video-on-Demand Market Overview
- Asia Pacific Video-on-Demand Market Size & Forecast, 2016-2027
- By Value (USD Million)
- Asia Pacific Video-on-Demand Market Share & Forecast, 2016-2027
- By Component (Solution and Services)
- By Solution (Pay TV, Over-the-top (OTT) Services, and Internet Protocol Television (IPTV)),
- By Business Model (Transactional video on demand (TVOD), Subscription video on demand (SVOD), Advertising Video on Demand (AVOD)) and others)
- By End-User Industry (Media& Entertainment, Education & Training, Health & Fitness, Live Events, Sports and Others)
- By Country
- China
- India
- Japan
- Australia
- Rest of Asia Pacific
- Company Market Share (Top 3-5)
- Economic Impact Study on Asia Pacific Video-on-Demand Market
- Asia Pacific Video-on-Demand Market Size & Forecast, 2016-2027
- South America Video-on-Demand Market Overview
- South America Video-on-Demand Market Size & Forecast, 2016-2027
- By Value (USD Million)
- South America Video-on-Demand Market Share & Forecast, 2016-2027
- By Component (Solution and Services)
- By Solution (Pay TV, Over-the-top (OTT) Services, and Internet Protocol Television (IPTV)),
- By Business Model (Transactional video on demand (TVOD), Subscription video on demand (SVOD), Advertising Video on Demand (AVOD)) and others)
- By End-User Industry (Media& Entertainment, Education & Training, Health & Fitness, Live Events, Sports and Others)
- Brazil
- Argentina
- Rest of South America
- Company Market Share (Top 3-5)
- Economic Impact Study on South America Video-on-Demand Market
- South America Video-on-Demand Market Size & Forecast, 2016-2027
- Middle East & Africa Video-on-Demand Market Overview
- Middle East & Africa Video-on-Demand Market Size & Forecast, 2016-2027
- By Value (USD Million)
- Middle East & Africa Video-on-Demand Market Share & Forecast, 2016-2027
- By Component (Solution and Services)
- By Solution (Pay TV, Over-the-top (OTT) Services, and Internet Protocol Television (IPTV)),
- By Business Model (Transactional video on demand (TVOD), Subscription video on demand (SVOD), Advertising Video on Demand (AVOD)) and others)
- By End-User Industry (Media& Entertainment, Education & Training, Health & Fitness, Live Events, Sports and Others)
- By Country
- Saudi Arabia
- UAE
- South Africa
- Rest of Middle East & Africa
- Company Market Share (Top 3-5)
- Economic Impact Study on Middle East & Africa Video-on-Demand Market
- Middle East & Africa Video-on-Demand Market Size & Forecast, 2016-2027
- Competitor Analysis
- Company Description
- Financial Analysis
- Key Products
- Key Management Personnel
- Contact Address
- SWOT Analysis
- Company Profile
- Netflix
- Amazon
- YouTube
- Apple
- HBO
- Cisco
- Roku
- IndieFlix
- Vudu
- Hulu
- Comcast
- Akamai
- Huawei
- Fujitsu
- CenturyLink
- Muvi
- Vubiquity
- Other Prominent Players
Frequently Asked Questions (FAQ):
Video on demand comprises free and paid programs from telephone, cable companies, satellite TV, and streaming services on the internet. Video on demand is one of the best features usually offered by Internet Protocol and offers users a menu of accessible videos from which to choose.
Companies such as Netflix, Amazon, Google, YouTube, Apple, HBO, Cisco, Roku, IndieFlix, Vudu, Hulu, Comcast, Akamai, Huawei, Fujitsu, CenturyLink, Muvi, and Vubiquity are the key players in the Global Video on Demand (VoD) Market.
The global VoD market size is expected to grow from USD 45.3 billion in 2020 to USD 122.06 billion by 2027, at a CAGR of 13.45% during 2021–2027.
The convenience of playing video anywhere at any time, the surge in internet users, a higher proliferation of intelligent devices, high-speed connectivity, Rising data consumption with smartphone penetration, and affordability are expected to drive the growth of the VoD market across various end-users worldwide.
During the forecast period Asia Pacific market is estimated to rise at the highest CAGR due to the large population in countries like India and China.
North America will hold the largest market share due to the use of media content in North America, growing tremendously with a change from traditional to digital media. The fast internet speeds, combined with the increasing number of devices that assist digital media, have provided users with the freedom to access media content anywhere and anytime.
