Consumer Goods & Retail

Global Energy Protein Bars Market

February 1, 2020
ID: SR/CG-12
Format:Pdf
Pages:220

Global Energy Protein Bars Market by Product (Sports nutrition bars, Gluten free protein bars, Vegetarian proteins bars and others), By Distribution Channel (Supermarkets/Hypermarkets, Convenience store, Specialist Retail store, Online and Others) and By Region (North America, Europe, Asia Pacific, South America, and Middle East & Africa)

Description

Global Energy Protein Bars Market Overview

The global energy protein bar market was valued at USD 650 million, and it is expected to reach USD 1,010.8 million with a CAGR of 6.6 % during the forecast period of 2022-2028.

Protein bars are a form of food that provides nutrition to the body. Protein bars made up of a higher percentage of protein, including other nutrients such as carbohydrates and fats. Protein bars mainly used during exercise to help to build muscles of enthusiasts and athletes. Protein bars are the source of interest for those who need a convenient source of protein without any preparation.

There is various type of bars available in the market amongst them energy bars provide a lot of energy or calories in the form of carbohydrates. Dietary replacement bars used to replace multiple nutrients present in the diet. Compared to energy bars with low levels of vitamins and dietary minerals, protein bars generally provide lower carbohydrates than dietary bars, but significantly higher protein content.

Moreover, with increasing awareness of consumer health and the continuous pursuit of healthy lifestyles, the requirement for replacement of nutrition foods has made rapid development globally. From professional athletes to mass sports fitness people and seekers of healthy lifestyles, sports nutrition food and beverages have continued to grow.

Global Energy Protein Bars Market Insights

Global Energy Protein Market estimated to grow with a substantial rate over the forecast period, 2020-2027. The rising need for dietary fiber and multiple nutrients are the factors responsible for the mounting demand of energy protein bar market in the future timeframe. Additionally, the benefits of energy bars, such as high protein content, go-to-eat snack, a wholesome meal without cooking trouble, and healthy snack and food supplement, will augment the global energy protein bars market in the upcoming periods.

Furthermore, as there is a surging demand for healthy food, which is convenient for storage and handling, ready to eat snacks such as energy protein bars are highly demanded by the consumers. At present, consumers who are seeking to opt for weight management, demand for processed and convenience foods, and insufficient time to cook food with the correct/ balanced amount of nutrition boost the market for energy protein bars globally.

Growth Driver

High Protein Content

Consumers looking for weight management will help in adding protein energy bars in their meals, which add taste and new flavors in their protein diet without making food boring. Energy protein bars are high in nutrients, proteins, and vitamins and emerged as a healthy substitute for those who consume protein powders in any other form. The sportspersons are required to have a nutritional diet and don’t have time to cook food. Proteins bars are extremely convenient replacement that has the necessary amount of nutrition in it.

Changing consumer lifestyle

The changing consumer lifestyle towards healthy eating habits has derived the market demand for Energy Protein bars. Energy protein bars are a healthy go-to-eat snack, convenient storage, with durability, without any trouble of cooking, and also have wholesome ingredients in it, which helps consumers to add energy protein bars in their diet. Additionally, it saves lots of time for people who are working and does not have time to maintain their healthy lifestyle. Thus, the energy protein bars are going to witness a high surge in demand during the forecast period.

Product Segmental Analysis

Based on the product, the global energy protein bars market categorized into Sports Nutrition bars, Gluten-free protein bars, vegetarian protein bars, and others. The sports nutrition bars expected to grow at a significant CAGR during the forecast period 2020-2027. Sometimes athletes require instant protein and energy to perform in the field, and therefore they need a balanced amount of protein and energy. Thus, sports nutrition bars are a tailor-made product for athletes. So, that they can consume it while busy on the field and get the required nutrition. Whereas, vegetarian protein bars and gluten-free protein bars are also gaining traction due to changing preference towards organic and vegetarian snacks in the forecast period.

Distribution Segmental Analysis

Based on distribution, the global energy protein bars market classified into supermarkets/hypermarkets, convenience stores, specialists’ retails stores, online, others. Among them, supermarkets/hypermarkets have shown significant demand. They account for the largest share due to easy availability as whenever consumers need protein in a balanced manner, and energy protein bars fulfill the requirement of it. Owing to other factors such as affordable price and durability of the product will project the market growth in the forecast period from 2020-2027.

Region Segmental Analysis

Based on geography, the global energy protein bars market segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa. North America estimated to occupy the highest market share by 2027 on account of changing consumer changing lifestyles, healthy eating habits, and balanced nutrition required for the athletes has increased the demand of energy protein bars market. The Asia Pacific is the region with the second-highest share and anticipated to witness the growth during the forecast period from 2020-2027 as consumers increasing health concerns and willingness to add nutrients, protein, and various vitamin to fulfill the deficiency in their body leads to augmented growth.

Competitor Analysis

Companies such as Kellogg Company, General Mills Inc., Mars Inc., The Whitewave Foods Company, Hormel Foods Corporation, Small Planet Foods Inc., Premier Nutrition Corporation, Quest Nutrition LLC, Musclepharm, The Balance Bar Company, Quest Nutrition LLC and Other are the key players in the global energy protein bars Market.

Key Stakeholders

Market research and consulting firms
Industry associations
Global energy protein bars manufacturing companies
Research organizations and consulting companies
Organizations, associations, and alliances related to energy protein bars
Regulatory bodies
Suppliers
Distributors

Recent Development

In July 2021, Clif Bar & Company introduced nut butter-filled Energy Bars into the Australian market via its exclusive distributor Unique Health Products. These bars were launched in three flavors- Peanut butter, Chocolate Peanut butter and Chocolate Hazelnut Butter, and have been certified organic, contain 12% nut and pea protein, and are free from artificial flavors synthetic preservatives.
In September 2020, Kellogg Company launched its range of energy bars with protein, titled “K-Energy,” to target the in-between-meals segment. The range includes three variants, namely Choco Nutty, protein Almonds & Berries, and Berry Yoghurty.
In July 2019, General Mills launched Nature Valley Wafer Bars, LARABAR plant-based energy bars, and EPIC Provisions Rise & Grind morning-inspired bars.
In October 2018, PepsiCoInc. Announced the acquisition of the snack company Health Warrior Inc. The company has a plant-based portfolio, including chia bars, pumpkin seed bars, and superfood protein bars.

Scope of the Report

Report Attribute	Details
Market size value in 2021	USD 650 million
The revenue forecast in 2028	USD 1,010.8 million
Growth Rate	CAGR of 6.6 % from 2022 to 2028.
Historical data	2017 – 2020
Base Year	2021
Forecast period	2022 – 2028
Region covered	North America, Europe, Asia-Pacific, South America, and Middle East & Africa
Key companies Profiled	The companies Kellogg Company, General Mills Inc., Mars Inc., The Whitewave Foods Company, Hormel Foods Corporation, Small Planet Foods Inc., Premier Nutrition Corporation, Quest Nutrition LLC, Musclepharm, The Balance Bar Company, and others are key players.

The objective of the Research

Market modeling starts with identifying a target market where historical data exists. A Market can include prediction problems, economic factors, analyzing customer behavior, and identifying new patterns from past events, which helps our client to have deep dive into the market.
Product analysis involves steps such as examining product features, costs, availability, quality, and other aspects. Product analysis is conducted to understand potential buyers and measure competition in the market.
Market Trend and Economic Factors Analysis helps in assessing potential changes to an economy’s inflation rate, taxes, interest rates, exchange rates, trading regulations, and excise duties that can or have a major effect on the target market.
Market Segmental Analysis defines in-depth scenario of the target market by the process of grouping consumers into naturally existing created segments of consumers who share similar product preferences or characteristics
The geographical mapping approach helps our clients to understand national or international markets because different consumers in different regions have different needs wants, and cultural characteristics that can be specifically targeted.

Market Modelling

By Product

Sports Nutrition Bars
Gluten free Protein Bars
Vegetarian Protein Bars
Others

By Distribution

Supermarkets/Hypermarkets
Convenience Store
Specialist Retail stores
Online
Others

By Region

North America
Europe
Asia Pacific
South America
Middle East & Africa

Table Of Contents

Methodology

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Frequently Asked Questions (FAQ):

What is an energy protein bar?

Protein bars are a form of food that provides nutrition to the body. Protein bars comprise a higher percentage of protein, including other nutrients such as carbohydrates and fats. Protein bars are the source of interest for those who need a convenient source of protein without any preparation.

Who is the target market for energy bars?

Females above 65 and boomers are the target market for energy bars. Protein bars are high in immunity. It works for bodybuilders, fitness freaks, and athletes to maintain their energy.

How long can protein bars be stored?

Normally protein bars have a shelf life of between 6-12 months, depending upon the type of bar sold out.

Which region is expected to have the largest share in the global energy protein bar market?

North America is expected to have the largest share in the global energy protein bar market.

What is the growth rate of the global energy protein bar market during the forecast period 2022-2028?

The global energy protein bar market was valued at USD 650 million in 2021, and it is expected to reach USD 1,010.8 million by 2028 with a CAGR of 6.6 %during the forecast period of 2022-2028.

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