The sports clothing market will grow at a CAGR of 5.32%, from USD 196.32 billion in 2020 to USD 263.54 billion in 2027. Consumers increasingly incorporate sports and fitness activities into their everyday routines as their health and self-consciousness improve and their desire to live active lifestyles and seem fit. As a result of the increasing involvement, market dynamics have changed, resulting in increased demand for sports gear. In addition, many individuals have begun engaging in physical activities and fitness training to reduce their risk of diseases such as diabetes, obesity, and others. Furthermore, because sports gear provides various benefits such as increased comfort, a fashionable appearance, and support when undertaking high-intensity exercises such as cycling, running, and gym workouts, its popularity is growing. During the projected period, this aspect is expected to provide up profitable prospects for market expansion. However, the sports clothing market’s expansion is likely to be hampered by the availability of forged goods at low prices. Players in this sector must contend with fierce rivalry from industry leaders, frequently changing fashion trends and customer price sensitivity. Changing consumer preferences and the growth and demand for sports and fitness gear are being stifled by labor shortages, rising raw material prices, and unprecedented e-commerce development negatively impacts the sports clothing market. The sports clothing market will benefit from the rising popularity of adventure travel and the increased engagement of women in sports.
Sports clothing is highly practical gear that is meant to improve performance. While playing, the gear provides help and security to the body. Varying sports put different strains on different areas of the body. In addition, the sports are played in diverse environments. As a result, the materials utilized in sporting clothing vary significantly. There are also design or fit changes to accommodate the demands of different sports. Sports clothing, often known as sports clothes, refers to athletic or athletic-inspired clothing worn for sports, casual, or leisure activities. Sportswear is clothing that athletes use for practice or games. It is also clothing primarily utilized for sports, such as a jogging/running performance T-shirt intended for the same purpose. However, the section may involve the usage of a cotton T-shirt for jogging, even though it was not developed or built for the purpose.
The ongoing health and wellness trend fuels the sports clothing market, encouraging consumers to spend on these apparel, namely sportswear and activewear goods. People are becoming pickier about their gear for gym sessions, personal training, and informal employment as their focus on a healthy lifestyle and degree of health consciousness grows. The sports clothing market is expanding due to rising interest in sports and adventurous activities such as cycling and hiking. Furthermore, fitness gurus’ aggressive attempts to market activewear and attract customers have resulted in the athleisure cult, which encourages individuals to wear activewear to gyms and social gatherings.
The growing use of functionality-specific gear and footwear and technology advances is driving the growth of the sports clothing industry. Engineered textiles protect from extreme cold or heat, chemicals, and radiation in practical clothing. These textiles can absorb sweat and keep consumers cool in the summer and warm in the winter, influencing the sportswear industry. Furthermore, as the prevalence of foot illnesses and allergies rises, firms increasingly offer specific sports shoes and socks. While some manufacturers offer more cushioning in their sports socks to reduce the danger of food allergies, others are progressively implementing advanced technology into their hosiery goods, favorably affecting the sports clothing market’s growth.
Consumers were pushed to include sports and fitness activities into their everyday routines during the Pre-covid-19 period because of growing health and self-consciousness, a desire to lead active lifestyles, and seem fit. This increasing involvement has resulted in a shift in market dynamics, resulting in higher demand for sports apparel in the pre-covid-19 era. Additionally, due to rising knowledge of outdoor activities’ emotional and physical benefits among the urban population, a huge population was driven to acquire apparel, favorably impacting the sports clothing industry in the pre-covid-19 period.
The development of the COVID-19 pandemic in 2020 had a negative influence on the sports clothing market growth. Several areas’ governments implemented severe lockdowns to prevent the virus from spreading during the epidemic. During the lockdown, this resulted in supply chain problems and delays in the manufacture of sports clothing. Furthermore, limitations on import-export commerce have resulted in a surge in order cancellations from overseas clients, resulting in product stockpiles. All of these issues are impeding the sports clothing market expansion during the epidemic.
In the Post-covid-19 period, the sports clothing market is anticipated to grow rapidly, thanks to a large increase in celebrity endorsements for fitness and sportswear. The top manufacturers and suppliers hire famous athletes, athletes, and celebrities to market their products and start advertisement campaigns. Consumers are more likely to buy items sponsored by their favorite athlete. As a result, vendors profit from celebrities’ fan bases by hiring them to promote their products. Puma, for example, has partnered with Usain Bolt to advertise its clothing line. Celebrity sponsorships like this are expected to help the sports clothing industry develop in the post-covid-19 period.
By Product Type, the sports clothing market is segmented into Tops & T-Shirts, Hoodies & Sweatshirts, Jackets & Vests, Shorts, Socks, Surf & Swimwear, Pants & Tights. In terms of market size, the tops & t-shirts sector led the market in 2020 and is expected to continue to do so in the coming years. Because top gear is an important part of making a fashion statement, it is likely to be a positive element for the sports clothing sector. Customers choose to buy insulated shell top gear because it is more resistant to heat and cold. Furthermore, customers’ adoption of a luxury lifestyle has impacted millennials’ purchasing power to choose luxury clothing. The expanding tops & t-shirts section of the sports clothing industry has been attributed to rising fashion trends and a shifting retail landscape across companies.
By End-User Type, the Sports Clothing market is divided into Men, Women, and Children. Men’s rising adoption of sports watches, fashionable hats, and shoes in sports is projected to boost the growth of the men’s section of the sports clothing industry. Furthermore, as social media usage grows, this demographic spends money on sports gear to seem attractive in videos published on YouTube, Instagram, and Facebook. However, rising consumer spending on maintaining a professional image at sporting events is projected to boost spending on high-quality sportswear, which will benefit the men’s segment of the market.
By Distribution Channel, the Sports Clothing market is categorized into Offline Stores, Online Stores, and Other Distribution Channels. The offline category dominated the market, accounting for a maximum of total revenue. Due to the stock availability of many items under a single platform, consumers choose to purchase products through offline channels such as supermarkets. These channels are critical in providing customers with the benefit of physical verification. Furthermore, some offline channels provide substantial savings, encouraging buyers to pick this channel over others, boosting the sports clothing market.
The Sports Clothing market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa. Due to consumers’ increased expenditure on workout gear as a fashion statement, North America held the highest share of the sportswear market in 2020 and is expected to continue over the forecast period. Furthermore, a well-developed retail system and celebrity brand endorsements aid in the region’s sales growth. However, Asia-Pacific is the fastest-growing region in the sports clothing business, thanks to countries like China and India, with a large population of young people. Increased demand for foreign brands and growing disposable income, and a desire to live healthier lifestyles are expected to drive sportswear consumption in the coming years.
Nike, Inc., Fila, Inc., Columbia Sportswear Company, Lululemon Athletica Inc., New Balance, Under Armour, PUMA SE, Adidas AG, Umbro, Ralph Lauren Corporation and other prominent players are the key players of the Sports Clothing market.
| Report Attribute | Details |
|---|---|
| Market Size Value in 2020 | USD 22.6 Billion |
| The revenue forecast in 2027 | USD 32.65 Billion |
| Growth Rate | CAGR of 5.75 % from 2020 to 2027 |
| Historical data | 2017-2019 |
| Forecast period | 2021 – 2027 |
| Region covered | North America, Europe, South America, Asia-Pacific, and Middle East & Africa |
| Key companies Profiled | Nike, Inc., Fila, Inc., Columbia Sportswear Company, Lululemon Athletica Inc., New Balance, Under Armour, PUMA SE, Adidas AG, Umbro, Ralph Lauren Corporation and other prominent players. |
By Product Type
By End-User Type
By Distribution Channel
By Region
The size of the Sports Clothing market, USD 196.32 Billion in 2020, will reach USD 263.54 Billion by 2027.
The growth rate of the Sports Clothing market is 5.32% during the forecast period.
Increasing adoption of functionality-specific clothing, rising health and wellness trends are the growth drivers of the Sports Clothing market.
Nike, Inc., Fila, Inc., Columbia Sportswear Company, Lululemon Athletica Inc., New Balance, Under Armour, PUMA SE, Adidas AG, Umbro, Ralph Lauren Corporation and others are the key players of the Sports Clothing market.
Due to consumers’ increased expenditure on workout gear as a fashion statement, North America held the highest share of the sportswear market in 2020 and is expected to continue over the forecast period.
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