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Global Automotive Infotainment Market, By Product Type (Audio Unit, Navigation Unit, and Display Unit), By Vehicle Type (Passenger Cars, LCV, and an HCV), Installation Type (OE Fitted, and Aftermarket), By Component (Software, and Hardware), and By Region (North America, Europe, Asia Pacific, South America, and the Middle East & Africa)-Global Forecast to 2027.
The global automotive infotainment market size was valued at USD 6.82 Billion in 2020 and is anticipated to grow at a CAGR of 9.1% during the forecast period, 2021-2027. The growing demand for luxurious, safe, and smart vehicles, and due to growing government efforts, automotive manufacturers are increasingly developing automobiles with integrated infotainment systems are the primary factors driving the demand for the global automotive infotainment market during the forecast periods. Furthermore, the growing adoption of smartphone features in cars and technological advancements will provide lucrative opportunities in the growth of the automotive infotainment market across the globe.
What is Automotive Infotainment?
Automotive infotainment commonly refers to a hardware and software platform that delivers audio and video in a vehicle such as a car radio broadcasting, audio and video streaming via a wireless (LTE, Wi-Fi, Bluetooth) or wired network (HDMI, Ethernet) or even a CD or USB device. These systems provide a combination of entertainment and information and an enhanced in-vehicle experience.
Growth Driver
Increasing demand for automotive vehicles integrated with entertainment, safety & security, and navigation services
The growing investment and high availability of automobiles with integrated infotainment systems that provide a unique combination of entertainment & information for an enhanced in-vehicle experience are the primary factors accelerating the growth of the global automotive infotainment market during the forecast period. Furthermore, the high adoption of safety, enhanced comfort, and accessibility such as navigation, weather forecast, on-demand music, live audio streaming, and other entertainment services in vehicles have increased the demand of the automotive infotainment market across the globe. In addition, the strong investment in the R&D of IoT, such as voice recognition, advanced graphic user interface, and innate touchscreen among automotive vehicles, is expected to provide significant growth in the global automotive infotainment market.
Moreover, the integration of automotive sensors, such as proximity sensors, gesture recognition sensors for detecting ambient light, camera sensors and many other in-vehicle sensors with infotainment systems to provide safety-related information to the driver and passengers has enhanced the in-vehicle experience, due to which automotive infotainment has gained wide popularity among consumers. The growing stringent government policies and growing consumer awareness regarding vehicle safety and security have increased the installation of electronic devices among automotive vehicles, resulting in the significant growth of the global automotive infotainment market. Moreover, the high cost of advanced technologies and services and difficulties in understanding the advanced technologies is expected to delay the growth of the global automotive infotainment market in emerging economies around the world.
Opportunities
Introduction of 5G and AI-based technology among Automotive Infotainment Systems
The high adoption of self-service applications, voice search technologies, and driver assistance systems (DAS) is expected to provide lucrative opportunities in the growth of the global automotive infotainment market during the forecast period. Moreover, the growing demand for AI-based automotive infotainment technologies and improvements in telecommunication infrastructure will also fuel the market growth. The growing usage of tablets in cars with the support of 4G/5G connectivity and increasing acceptance and usage of Google’s Android Auto and Apple’s CarPlay is anticipated to boost the demand for the global automotive infotainment market during the forecast period.
Pre Covid-19 impact on global Automotive Infotainment market
The boom in the automotive industry has stimulated the growth of the Automotive Infotainment market across the globe. The growing living standard and rising disposable income have increased the demand for smart and luxury, and affordable passenger cars among developed and developing countries have escalated the growth of the automotive infotainment market in the pre-covid era. Furthermore, the continuous development of technologically advanced automotive infotainment systems such as heads-up displays, gesture control systems, steering-mounted controls, telematics, and central controllers has fuelled the growth of the global automotive infotainment market.
Covid-19 impact on global Automotive Infotainment market
The COVID-19 pandemic has severely hit the growth of the automotive Infotainment market in 2020 across the globe. The sudden decline in the sales and production of vehicles due to the unavailability of raw materials has significantly impacted the growth of the global automotive infotainment market. Furthermore, due to various government norms such as social distancing and nationwide lockdown, many small and big players in the automotive industry have witnessed the complete shutdown of production facilities due to the non-availability of the workforce and raw materials across the globe.
Post Covid-19 impact on global Automotive Infotainment market
Furthermore, the global automotive infotainment market is expected to witness significant growth during the forecast period. This growth is attributable to the automotive industry’s significant growth due to the continuous efforts of manufacturers in R&D and growing government support to the automotive industry in developing countries. In addition, the global automotive infotainment market has expanded due to increasing investments and high adoption of technologically advanced features, such as the Internet of Things (IoT) and AI-enabled voice assistance among infotainment systems.
Product Type Segmental Analysis
The global automotive infotainment market is broken into audio, navigation, display, communication, display, and heads-up display based on the product type. The communication unit segment is accounted for the largest share in the global automotive infotainment market in 2020. Factors such as smartphones can be joined with car infotainment via a Wi-Fi hotspot or Bluetooth connectivity that enables the user to access features on the phone. Furthermore, the introduction of the 4G/5G network in infotainment systems, such as hands-free calling, 3D navigation, media streaming, and satellite radio, has increased the adoption of infotainment systems among vehicles, resulting in the significant growth of the overall automotive infotainment market during the forecast period.
Furthermore, the heads-up display segment is also expected to grow significantly during the forecast period. Heads-up display plays a vital role in enhancing the driving experience, as it displays important information such as speed, indicator arrows for navigation, and warning signals directly to the driver without looking back at the secondary display or instrument cluster.
Vehicle Type Segmental Analysis
The global automotive infotainment market is into Passenger cars, Light Commercial cars (LCV), and High Commercial cars (HCV). The passenger car segment is influencing the global automotive infotainment market in 2020 and is expected to keep this trend during the forecast period. This growth is attributable to the high demand for passenger cars among consumers and the increasing adoption of technologically advanced automotive infotainment among passenger cars. Furthermore, the automotive manufacturers are highly focused on providing advanced infotainment systems among mid-range and affordable passenger cars, which is expected to increase the demand for the overall automotive infotainment market across the globe.
Region Segmental Analysis
The Automotive Infotainment market is categorized into North America, Europe, Asia Pacific, South America, and Middle East & Africa. The Asia Pacific region is estimated for the largest market share during the forecast period. This growth is attributable to the rapid urbanization, rising disposable income, and increasing production and sales of passenger cars in growing economies such as China and India. Furthermore, the wide availability of mid-range and affordable cars and the high adoption of technologically advanced infotainment systems offering safety and security features are the primary factors fuelling the growth of the automotive infotainment market in the region.
Furthermore, Europe is expected to have significant growth in the automotive infotainment market, North America. The presence of manufacturers of premium vehicles and automotive OEMs offering pre-installation of technologically advanced infotainment systems will provide lucrative growth in the automotive infotainment market during the forecast period.
Competitor Analysis
Companies include Mitsubishi Electric Corporation, Robert Bosch, Panasonic Corporation, JVC KENWOOD CORPORATION, Pioneer Corporation, Visteon Corporation, Alpine Electronics, Clarion Co., Ltd., Denso Corporation, Continental AG, DELPHI AUTOMOTIVE PLC, Harman International, Samsung Electronics Pvt Ltd., Qualcomm Technologies, Inc. and Aptiv PLC are the key players in the Automotive Infotainment market.
Key Stakeholders
- Market research and consulting firms
- Industry associations
- Global Automotive Infotainment manufacturing firm
- Local Governments
- Regulatory bodies
- Suppliers
- Retailers
Recent Developments
- In Jan 2021, Qualcomm launched new auto platforms stretching from infotainment to autonomous control during its virtual automotive summit – ‘Automotive Redefined,’ held in Jan 2021. During the event, the company launched many technologies and made partnership announcements to position the company as a complete vehicle platform technology supplier.
- In May 2020, Continental AG and Pioneer Corporation announced a strategic partnership to integrate infotainment solutions to create a holistic user experience for the Asian market.
- In January 2019, Mitsubishi Electric Corporation launched a smart, natural HMI for cars by applying its Maisart proprietary compact AI technologies for smart mobility.
- In January 2019, Alpine Electronics and Alps Electric integrated their management to bring new technologies such as the HMI cockpit.
Scope of the Report
| Report Attribute | Details |
|---|---|
| Market Size Value in 2020 | USD 6.82 Billion |
| The revenue forecast in 2027 | USD 9.8 Billion |
| Growth Rate | CAGR of 9.1% from 2020 to 2027. |
| Historical data | 2017-2019 |
| Forecast period | 2021 – 2027 |
| Region covered | America, Europe, Asia-Pacific, South America, and Middle East & Africa |
| Key companies Profiled | Mitsubishi Electric Corporation, Robert Bosch, Panasonic Corporation, JVC KENWOOD CORPORATION, Pioneer Corporation, Visteon Corporation, Alpine Electronics, Clarion Co., Ltd., Denso Corporation, Continental AG, DELPHI AUTOMOTIVE PLC, Harman International, Samsung Electronics Co. Ltd., Qualcomm Technologies, Inc., Aptiv PLC |
Market Modelling
By Product Type
- Audio Unit
- Navigation Unit
- Display Unit
- Communication Unit
- Heads-Up Display
By Vehicle Type
- Passenger Cars
- Light Commercial Vehicles (LCV)
- Heavy Commercial Vehicles (HCV)
By Installation Type
- OE Fitted
- Aftermarket
By Component
- Software
- Hardware
By Region
- North America
- Europe
- Asia Pacific
- South America
- Middle East & Africa
Report Content
- Research Strategic Development
- Market Modelling
- Product Analysis
- Market Trend and Economic Factors Analysis
- Market Segmental Analysis
- Geographical Mapping
- Country Wise Segregation
- Research Methodology
- Secondary Research
- Primary Research
- Data Triangulation
- Historical Data
- Identification of Segment
- Market Size Calculating
- Research Objective
- Executive Summary
- Market Insights
- Economic Factor Analysis
- Drivers
- Trends
- Opportunities
- Challenges
- Technological Innovation
- Competitors & Product Analysis
- Regulatory Framework for Automotive Infotainment
- Company market share analysis, 2020
- Porter’s Five forces analysis
- New Investment Analysis
- PESTEL Analysis
- Impact of COVID-19 GLOBAL Automotive Infotainment Market
- Economic Impact Study on Global Automotive Infotainment Market
- Economic Factor Analysis
- Global Automotive Infotainment Market Overview
- Global Market Size & Forecast, 2016-2027
- Demand
- By Value (USD Million)
- Market Share & Forecast, 2016-2027
- By Product Type
- Audio Unit
- Navigation Unit
- Display Unit
- Communication Unit
- Heads-Up Display
- By Vehicle Type
- Passenger Cars
- Light Commercial Vehicles (LCV)
- Heavy Commercial Vehicles (HCV)
- By Installation Type
- OE Fitted
- Aftermarket
- By Component
- Hardware
- Software
- By Region
- North America
- Europe
- Asia Pacific
- South America
- Middle East & Africa
- By Product Type
- Demand
- Global Market Size & Forecast, 2016-2027
- North America Automotive Infotainment Market Overview
- North America Automotive Infotainment Market Size & Forecast, 2016-2027
- Demand
- By Value (USD Million)
- North America Automotive Infotainment Market Share & Forecast, 2016-2027
- By Product Type
- Audio Unit
- Navigation Unit
- Display Unit
- Communication Unit
- Heads-Up Display
- By Vehicle Type
- Passenger Cars
- Light Commercial Vehicles (LCV)
- Heavy Commercial Vehicles (HCV)
- By Installation Type
- OE Fitted
- Aftermarket
- By Component
- Hardware
- Software
- By Country
- US
- Canada
- Mexico
- By Product Type
- Demand
- North America Automotive Infotainment Market Size & Forecast, 2016-2027
- Europe Automotive Infotainment Market Overview
- Europe Automotive Infotainment Market Size & Forecast, 2016-2027
- Demand
- By Value (USD Million)
- Europe Automotive Infotainment Market Share & Forecast, 2016-2027
- By Product Type
- Audio Unit
- Navigation Unit
- Display Unit
- Communication Unit
- Heads-Up Display
- By Vehicle Type
- Passenger Cars
- Light Commercial Vehicles (LCV)
- Heavy Commercial Vehicles (HCV)
- By Installation Type
- OE Fitted
- Aftermarket
- By Component
- Hardware
- Software
- By Country
- Germany
- UK
- France
- Italy
- Spain
- Rest of Europe
- By Product Type
- Demand
- Europe Automotive Infotainment Market Size & Forecast, 2016-2027
- Asia Pacific Automotive Infotainment Market Overview
- Asia Pacific Automotive Infotainment Market Size & Forecast, 2016-2027
- Demand
- By Value (USD Million)
- Asia Pacific Automotive Infotainment Market Share & Forecast, 2016-2027
- By Product Type
- Audio Unit
- Navigation Unit
- Display Unit
- Communication Unit
- Heads-Up Display
- By Vehicle Type
- Passenger Cars
- Light Commercial Vehicles (LCV)
- Heavy Commercial Vehicles (HCV)
- By Installation Type
- OE Fitted
- Aftermarket
- By Component
- Hardware
- Software
- By Country
- China
- India
- Japan
- Australia
- South Korea
- Taiwan
- Rest of Asia Pacific
- By Product Type
- Demand
- Asia Pacific Automotive Infotainment Market Size & Forecast, 2016-2027
- South America Automotive Infotainment Market Overview
- South America Automotive Infotainment Market Size & Forecast, 2016-2027
- Demand
- By Value (USD Million)
- South America Automotive Infotainment Market Share & Forecast, 2016-2027
- By Product Type
- Audio Unit
- Navigation Unit
- Display Unit
- Communication Unit
- Heads-Up Display
- By Vehicle Type
- Passenger Cars
- Light Commercial Vehicles (LCV)
- Heavy Commercial Vehicles (HCV)
- By Installation Type
- OE Fitted
- Aftermarket
- By Component
- Hardware
- Software
- By Country
- Brazil
- Argentina
- Rest of South America
- By Product Type
- Demand
- South America Automotive Infotainment Market Size & Forecast, 2016-2027
- Middle East & Africa Automotive Infotainment Market Overview
- Middle East & Africa Automotive Infotainment Market Size & Forecast, 2016-2027
- Demand
- By Value (USD Million)
- Middle East & Africa Automotive Infotainment Market Share & Forecast, 2016-2027
- By Product Type
- Audio Unit
- Navigation Unit
- Display Unit
- Communication Unit
- Heads-Up Display
- By Vehicle Type
- Passenger Cars
- Light Commercial Vehicles (LCV)
- Heavy Commercial Vehicles (HCV)
- By Installation Type
- OE Fitted
- Aftermarket
- By Component
- Hardware
- Software
- By Country
- Saudi Arabia
- UAE
- South Africa
- Rest of Middle East & Africa
- By Product Type
- Demand
- Middle East & Africa Automotive Infotainment Market Size & Forecast, 2016-2027
- Competitor Analysis
- Company Description
- Financial Analysis
- Key Products
- Key Management Personnel
- Contact Address
- SWOT Analysis
- Company Profile
- Mitsubishi Electric Corporation
- Robert Bosch
- Panasonic Corporation
- JVC KENWOOD Corporation
- Pioneer Corporation
- Visteon Corporation
- Alpine Electronics
- Clarion Co., Ltd.
- Continental AG
- Denso Corporation
- Delphi Automotive PLC
- Harman International
- Samsung Electronics Co. Ltd.
- Qualcomm Technologies, Inc.
- Aptiv PLC
- Others Prominent Players
Frequently Asked Questions (FAQ):
Automotive infotainment commonly refers to a hardware and software platform that delivers audio and video in a vehicle such as a car radio broadcasting, audio and video streaming via a wireless (LTE, Wi-Fi, Bluetooth) or wired network (HDMI, Ethernet) or even a CD or USB device.
The Automotive Infotainment market size was valued at USD 6.2 Billion in 2020 and projected to reach USD 9.8 Billion by 2027, growing at a CAGR of 7.1% during the forecast period, 2021-2027.
The Automotive Infotainment market is likely to grow significantly due to the growing automotive industry and increasing demand for IoT and AI-based technologically advanced infotainment systems across the globe.
The introduction of 5G and AI-based technology among automotive infotainment systems and the high adoption of self-service applications, voice search technologies, and driver assistance systems (DAS) is expected to provide lucrative opportunities in the market’s growth during the forecast period.
In Jan 2021, Qualcomm launched new auto platforms stretching from infotainment to autonomous control during its virtual automotive summit – ‘Automotive Redefined,’ held in 2021. Furthermore, in January 2019, Mitsubishi Electric Corporation launched a smart, natural HMI for cars by applying its Maisart proprietary compact AI technologies for smart mobility.
The Asia Pacific region is expected to dominate the Automotive Infotainment market due to the increasing production & sales of passenger cars in emerging economies such as India and China.
Companies include Mitsubishi Electric Corporation, Robert Bosch, Panasonic Corporation, JVC KENWOOD CORPORATION, Pioneer Corporation, Visteon Corporation, Alpine Electronics, Clarion Co., Ltd., Denso Corporation, Continental AG, DELPHI AUTOMOTIVE PLC, Harman International, Samsung Electronics Pvt Ltd., Qualcomm Technologies, Inc. and Aptiv PLC are the key players in the Automotive Infotainment market.
