Greater China Whiskey Market Growth, Trends, And Forecast 2016-2027

The rising disposable income is predicted to boost the Greater China whiskey market during the forecasted period of 2020-2026 at a significant rate. Rural households in China had an annual disposable income of about 2,648 USD in 2020, about one-third of urban households’ income. While rural living standards have improved dramatically in China over the last 20 years, the income gap between rural and urban households remains high. In addition, china’s disposable income per capita rose by about 700% between 2000 and 2020. The dramatic income growth is unavoidable due to the fast-growing economy, which is estimated to drive the whiskey market.

Table of Contents

Chapter 1. Research Strategic Development …………………………………………………………….. 6

Chapter 2. Research Methodology ………………………………………………………………………….. 7

2.1 Secondary Research ………………………………………………………….. 7

2.2 Primary Research ……………………………………………………………… 7

2.3 Data Triangulation …………………………………………………………….. 7

2.4 Historical & Forecast Data ………………………………………………….. 8

2.5 Identification of Segment …………………………………………………… 8

2.6 Market Size Calculation ……………………………………………………… 8

2.7 Research Objective ……………………………………………………………. 8

Chapter 3. Market Insights – Greater China Whiskey Market ……………………………………. 10

3.1 Greater China Whiskey Market: Growth Drivers …………………. 10

3.1.1 Growing preference of organic whiskey in Greater China 10

3.1.2 Rising Population of Greater China ………………………….. 10

3.2 Greater China Whiskey Market: Trends ……………………………… 12

3.2.1 Rising Disposable Income of Population …………………… 12

3.3 Greater China Whiskey Market: Challenges ……………………….. 13

3.3.1 Risk of Importing, Exporting and Regulation in China …. 13

3.4 Greater China Whiskey Market: Opportunities …………………… 14

3.4.1 Rising Demand for Premium Alcoholic Beverages Across Greater China ……………………………………………………….. 14

Chapter 4. Market Insights – Greater China Rum Market …………………………………………. 15

4.1 Greater China Rum Market: Growth Drivers ………………………. 15

4.1.1 Rising urbanization ………………………………………………… 15

4.1.2 Rising e-commerce market ……………………………………… 16

4.2 Greater China Whiskey Market: Trends ……………………………… 17

4.2.1 Positive health effects of rum …………………………………. 17

4.3 Greater China Whiskey Market: Challenges ……………………….. 17

4.3.1 Rising liquor market ……………………………………………….. 17

4.4 Greater China Whiskey Market: Opportunities …………………… 18

4.4.1 Rising GDP …………………………………………………………….. 18

Chapter 5. Greater China Whiskey & Rum Market: Overview……………………………………. 20

5.1 Greater China Whiskey & Rum Market Size (USD Million) & Forecast (2018-2026) ……………………………………………………………………………………………… 20

5.2 Greater China Whiskey & Rum Market Share & Forecast, 2018-2026 ……. 20

5.2.1 Greater China Whiskey & Rum Market Size (USD Million) & Share (%), By Category (2018-2026) ……………………… 20

Chapter 6. Company Profiles …………………………………………………………………………………. 21

6.1 Diageo plc ………………………………………………………………………………………. 21

6.1.1.1 Business Overview …………………………………………………. 21

6.1.1.2 Group Financial Overview (USD Million) …………………… 21

6.1.1.3 Net Sales by Product Category,2020 ……………………….. 22

6.1.1.4 Net Sales by Region, 2019 ………………………………………. 22

6.1.1.5 Key Products …………………………………………………………. 22

6.1.1.6 Key Personnel ……………………………………………………….. 22

6.1.1.7 SWOT Analysis ………………………………………………………. 23

6.2 Suntory Holdings Limited …………………………………………………………………. 24

6.2.1.1 Business Overview …………………………………………………. 24

6.2.1.2 Group Financial Overview (USD Million) …………………… 24

6.2.1.3 Revenue by Segment,2020 …………………………………….. 25

6.2.1.4 Revenue by Region, 2019 ……………………………………….. 25

6.2.1.5 Revenue of Asia by Segment, 2019 ………………………….. 25

6.2.1.6 Key Products …………………………………………………………. 26

6.2.1.7 Key Personnel ……………………………………………………….. 26

6.2.1.8 SWOT Analysis ………………………………………………………. 26