The consumer IAM market size is valued at USD 8.6 billion in 2020 and is estimated to grow at USD 17.6 billion by 2028, at a Compound Annual Growth Rate (CAGR) of 15.3% for the forecast period 2022-2028. The main driving elements for contributing to the high growth rate of the consumer IAM market include a rise in security breaches and cyber-attacks; Demand to deliver a frictionless customer experience; Identity theft and frauds; and Growing awareness of regulatory compliance and access management tools.
The Consumer IAM (Identity Access Management) markets with managing the Customer’s identities to access the web portal, webshops, and corporate websites. In consumer IAM the services consumers control their accounts and data profile. It also authorizes different business organizations to identify the customers and their arrangements and scale several associate offerings, consumer bases, and business units, connecting clients to internal and third-party applications. It is widely useful in banking, financial operations, healthcare, and digital data locking systems.
In the previous few years, the cyber-attack system has transformed drastically, and Cyber security has become necessary for organizations to protect their digital assets from increasing cyber threats. Threat monitoring and cyber defense are important in the rapidly revising threat landscape. Some generally known cyber threats are phishing attacks, ransomware, malware, vishing, browser gateway frauds, Distributed Denial of Service (DDoS), whaling, and spear phishing. Cyber terrorists attack endpoints, networks, data, and other IT infrastructure, introducing huge financial losses for individuals, enterprises, and governments.
Cyber threats are interfering with the productivity of businesses and harming critical IT infrastructure and the sensitive data of organizations. Due to the fast rise in digital transactions across industry verticals, there is an increase in the commonness of cybercrimes.
An increase in data breaches fuels the market for cybersecurity products and services. According to Juniper Networks, the global cost of enterprise data breaches is expected to reach USD 8 trillion in the coming five years. According to Hiscox Cyber Reading Readiness Report 2019, 61% of firms suffered cyber-attacks in 2018 compared to 41% in 2017. The average cost of losses associated with cyber incidents ranges from USD 229,000 to USD 369,000. It happens because technologies such as ML help attackers create several different versions of malicious codes each day.
The constant emergence of new cyberattacks is damaging the reputation of companies, harming their assets, and resulting in financial losses. Hence, safeguarding against cyber threats has become essential for enterprises’ business growth. It has prompted enterprises to adopt CIAM to protect themselves from security breaches and cyber-attack sophistication.
As the cloud market increases, employees’ need to secure and manage numerous accounts accessed via the cloud also grows. It has resulted in the growing adoption of CIAM solutions. Traditionally, organizations believed CIAM technologies as capital expenditure, and these technologies had to be bought and enforced on-premises. A massive cost structure was associated with the prosperous performance of CIAM projects, which needed months of strict labor. This trend is now modifying due to the cloud market’s growth, and enforcing and accessing cloud-based CIAM services is becoming easier with each passing day. Cloud-based CIAM solutions need more low capital investment and less implementation time. This characteristic, along with the growth of SMEs, is expected to increase the adoption of CIAM solutions among organizations of all sizes.
Cyber threats target certain network exposures and use them to enter the enterprise network. With complexity levels rising, many new zero-day threats have occurred. The procedures and techniques used by detractors to puncture an organization’s enterprise network remain undetected.
Due to common understanding about advanced cyber threats, organizations do not expend sufficiently on their protection infrastructure, which results in enormous losses. Furthermore, companies with demanding cybersecurity needs have regarded a significant shortage of skilled professionals in their organizations, making them distant powerless to cyberattacks. Additionally, one of the most important challenges in the Consumer IAM market is accumulating consumer data from an organization’s different customer attention channels. With an expansion in the number of allocated cloud-based applications, users can log into critical business applications anywhere, anytime, and on any device. On the other hand, these spread cloud-based applications have enhanced the difficulties of addressing user identities. Consumers are rapidly downloading other applications to avail the services organizations provide; thus, they find it difficult to remember passwords for different accounts due to multiple applications.
Before the covid-19, the global consumer IAM industry was supposed to develop at a prominent rate during the pre-covid-period. The banking, financial service, and insurance (BFSI) and the health care sector are some of the major end-users in the market, owing to the heavy investment of financial institutions in the IT infrastructure to secure customer data and provide entrance to financial products and services. The healthcare sector employs consumer IAM security services to ensure sensitive patient data and deliver easy access to the services of medical institutes. Similarly, the consumer IAM solutions applied in the power and utility sector provide access to real-time data, monitor customer utilization patterns, and handle the demand‐supply gap and extensive volume of the customer database.
The COVID-19 pandemic has impacted every association segment, including people and businesses. The internet ecosystem has been recreating a pivotal position all over the globe. Due to the COVID-19 pandemic, the reliance on online businesses has advanced immensely. Healthcare, BFSI and life sciences, manufacturing, retail, transport and logistics, among others, are leveraging the internet to supply essential services to consumers. Retailers have experienced an expanded market for a consumer IAM system. Amidst the COVID-19 pandemic, various governments and regulatory authorities have required public and private enterprises to assume new teleworking techniques and support social distance. Since then, digital methods of doing business and emails with residence servers have become the new business continuity plan (BCP) for various organizations. With the general use of mobile devices and internet penetration across the globe, individuals are progressively inclined towards CIAM. These were varying trends and distributed IT environments have exposed organizations to privacy concerns, fueling the demand for CIAM solutions.
After the lockdown and pandemic period, most companies and financial sectors choose to work from the policy. The consumer IAM or Identity Access Management is a digital solution to follow, handle, and profile consumer identity in line with lawful compliance. These solutions are important for companies to understand visitors to their websites, particular interests, background, income levels, and privacy preferences. Solutions like Customer related Management Media increasingly incorporate such digital uniqueness solutions for corporates. The intense penetration of digital solutions globally, the growing ROI of digital tracking and analytics, and the security of futuristic growths like machine learning remain key for the consumer IAM market.
By Component Type, the market is segmented into Solution and Service. Due to the low-cost and anytime-anywhere existence of consumer IAM solutions, the cloud-based deployment model is principally assumed by enterprises. This deployment model is foreseen to grow with a more high compound annual growth rate than the deployment mode during the unstated period. Some of the organized industry verticals, such as Banking, Financial Services and Insurance (BFSI) and public sector, in the developing economizing, are developing on-premises-based solutions, but these industry verticals are also considered to migrate toward cloud-based consumer IAM solutions in the forthcoming years.
The identity authentication component is believed to provide the largest market size based on solution type. It is utilized to validate and authenticate consumers’ identities for web-based businesses to provide seamless consumer knowledge. Moreover, the identity analytics segment is expected to expand at the highest CAGR during the forecast period, as it donates a real-time understanding of customer identities through a variety of big data and advanced analytics abilities to intensify the consumer experience.
Based on the vertical segment, the Healthcare segment is expected to witness the most rapid growth rate during the forecast period. Healthcare is one of the many targeted sectors across the world by cybercriminals. The healthcare vertical rapidly deploys cutting-edge technologies to offer patients enhanced, involuntary, personalized maintenance and experience. Consumer IAM solutions enable healthcare organizations to manage the security issues connected to users’ credentials and help them deliver an improved experience to their patients. The lack of patient identity safeguards multiple challenges for patients. For example, patients can become targets of medical identity theft, resulting in their health records containing false medical & health data, which arranges other treatments at risk. All these conduct unsafe and inadequate patient care.
The Global Consumer IAM Market is segmented into North America, Europe, Asia Pacific, the Middle East &Africa and South America. North America (US, Canada and Mexico) region is expected to become the most extensive revenue-generating region for consumer IAM vendors, tracked by Europe. In the US, identity stealing positively targets businesses, therefore essential to meet recommendation needs for providing consumer identity protection act as an enterprising element for adopting consumer IAM solutions in this region. The Asia Pacific (China, India, Australia, Japan) region is the highest growing region in the Consumer IAM Market, owing to the increased allocation of IAM solutions in the high-growth Asia Pacific countries.
Okta, Salesforce and Auth0, LoginRadius, Broadcom, IBM, Wipro, Microsoft, Akamai Technologies, Acuant, Ping Identity, Passbase and Evident are the most prominent key players in the consumer IAM market.
Key Stakeholders
| Report Attribute | Details |
|---|---|
| Market Size Value in 2021 | USD 8.6 Billion |
| The revenue forecast in 2028 | USD 17.6 Billion |
| Growth Rate | CAGR of 15.3 % from 2022 to 2028. |
| Historical data | 2018-2020 |
| Forecast period | 2022 – 2028 |
| Region covered | North America, Europe, Asia-Pacific, South America, and Middle East & Africa |
| Key companies Profiled | Okta, Salesforce and Auth0, LoginRadius, Broadcom, IBM, Wipro, Microsoft, Akamai Technologies, Acuant, Ping Identity, Passbase and Evident. |
By Component Type
By Solutions Type
By Service Type
By Deployment Type
By Organization Size
By Verticals
By Region
The Consumer IAM (Identity Access Management) markets with managing the Customer’s identities to access the web portal, webshops, and corporate websites
The Compound Annual Growth Rate (CAGR) is 15.3% for 2022-2028.
The major factor for increased market growth is employees’ need to secure and manage numerous accounts accessed via the cloud also grows. It has resulted in the growing adoption of CIAM solutions.
The Asia Pacific region is the highest growing region in the Consumer IAM Market.
Okta, Salesforce and Auth0, LoginRadius, Broadcom, IBM, Wipro, Microsoft, Akamai Technologies, Acuant, Ping Identity, Passbase and Evident are the most prominent key players in the consumer IAM market.
Analyst support
After evaluating your requirements and addressing your technical problems, the expert analyst will resolve your query directly.
Customer satisfaction
According to your needs, our expert team will assist you with the capabilities, services, and proper research needs to be required and customize the report accordingly.
Inimitable expertise
Our expert team will create unrivaled reviews to provide you with a deep understanding of the reports.
Assured quality
We have created a systematic way to determine standards and satisfy your expectations.
Instant delivery
Unlike others, we provide you a great deal of instant delivery in the form of PDF/PPT/Word Doc directly to your email address within 24 hours after receiving full payment.
Privacy policy
We understand the inkling of your privacy, we will never misuse your email address.
Custom research service
We are giving you an opportunity through which you can directly ask our expert analyst to customize an exclusive study of the report to serve your research needs.
Quality & accuracy
We provide you with the accurate quality of the customized study of an exclusive report according to your research need.
Data visualization
As the business world’s growing faster every day, we understand the value of data management. We will create the reports by keeping all the visual data sets and metrics in the charts.
Information security
We truly respect your privacy and promise to keep your personal and confidential information safe and secure.