The global ancient grains market was estimated at USD 496 million in 2021, and it is expected to reach USD 6796 million by 2028, with a CARG of 36.6% during the forecast period 2022-2028. Ancient grains have gained popularity as more food importers search for new foods to provide the changing western palettes. Quinoa, an ancient grain, was the foremost one to gain popularity. Many ancient grains have many amazing health benefits, and all the grains contain some plant protein and dietary fiber; as the need for healthy and organic food increases, mainly amongst millennials, the ancient grains market fuels up. It also delivers great consistency and flavor to the products. Ancient grains are also utilized in cosmetics, medical industries and pharmaceuticals, separated from food.
Ancient grains are described as grains that remain broadly unchanged over several hundred years. Ancient grains are gaining popularity among Americans. They are being utilized in almost everything – from cereals, salads, loaves of bread, and crackers to pizza, quiche, and light snacks. Amaranth and quinoa have obtained significant interest because of their gluten-free property. Gluten is discovered in other grains such as wheat, barley, and rye. Chia can be considered a functional food because it increases satiety index and controls cardiovascular diseases, inflammatory and nervous system diseases, and diabetes apart from donating to human nutrition.
Ancient grains generally do not require fertilizers, pesticides, or irrigation and can succeed with lower levels. Consequently, it demands that consumers prefer organic products, fueling the ancient grains market. Ancient grains such as bulgur, pseudocereals, Khorasan wheat, and freekeh have never been processed via genetic changes or hybridizations as they were developed centuries ago. These grains offer higher nutritional importance than modern grains such as corn, rice, and wheat. With the advancement in demand for gluten-free food products, kale and quinoa are encountering higher demand from health-conscious consumers. The ancient grains can add better flavor and textural appeal to the products. Hence, this factor surges the ancient grains market demand in the global marketplace, particularly among millennials who choose gluten-free products. Millennials are inclining towards healthy food alternatives, due to which F&B market performers contain ancient grains into edibles such as pizza crust, bars, shakes, and yogurts.
Today’s health-conscious parents are putting extra care into the food choices they make for themselves and their family and aiming out healthier alternatives that don’t sacrifice great taste,” said Charlie Pace, president and CEO. Of Smart Flour Foods. “Pairing the comfort food taste of classic pizza with on-trend, healthier ancient grains, our Snack Bites give people of all ages a suitable and guilt-free treat that they can enjoy jointly. Other new products boasting ancient grains comprise a line of baked extruded snacks from Inventure Foods, Inc.’s Boulder Canyon brand made with ancient grains, lentils and beans. Mondelez International, Inc. launched Good Thins via its Nabisco brand, offering consumers a new combination of ancient grain crackers with no artificial colors or flavors.
The main restraint in working with ancient grains is choosing the appropriate one based on your application and expected functionality,” said Ricardo Rodriguez, marketing manager, Ingredion Inc. Despite the great benefits of ancient grains nutritionally, great taste isn’t always assured. Masking its original flavor can be a challenge for producers. “Though ancient grains are extremely excellent sources of fiber and protein, their raw form can be difficult to eat and do not have great taste alone.
Before the Covid-19 period, reported the number of diabetes cases more in low and middle-income nations. With the consumption of ancient grains such as millet and sorghum, the possibilities of diabetes and other chronic diseases such as asthma and arthritis are lessened. The improved intake of millet and sorghum to control these diseases increases the growth of the ancient grains market. Obesity is a significant problem in developed and developing economies. More than 1.9 billion adults were overweight, approximately 650 million were obese. Some of the ancient grains are healthy and reduce obesity through weight loss. The consumption of these grains has increased due to problems concerning weight, which is further surging the growth of the ancient grains market revenues.
During the Covid-19, the virus has a major impact on international trade. The grain, pulses and oilseeds sector is generally smaller than other agricultural sectors. Still, companies are facing significant challenges. However, the effect is normally less than in other agricultural sectors. The other sectors require a lot of manual labor, deal with perishable products, or mainly serve the foodservice sector. Demand has remained mostly intact, as food and feed supply is necessary for any society. These products are important ingredients for the human diet and animal feed. The sector also contains smaller commodities, such as sesame seeds, kidney beans, lentils, and specialty products such as ancient grains like quinoa, teff and spelled. Also contained are high-value nutritious seeds like pumpkin, hemp and chia seeds and ‘ethnic’ peas and beans like mung beans and adzuki beans. The demand for these ancient grains is slowly decreased during the pandemic.
After the Covid-19 outbreak, consumers have started taking much more convenient products, such as beans, rice, and pasta. Also, healthy ingredients like chia seeds and lentils work well. When people stay healthy, the demand for grain and legume products is doing well in retail. Agricultural production in grains, pulses and oilseeds is generally highly mechanized. Products are typically collected with combined harvesters and not by hand. Government policies and regulations are also helping these ancient crops’ businesses increase and improve the small-scale business of ancient grains.
Based on the segmental analysis, the market is classified into gluten-free and gluten-containing food items. The gluten-free food ancient grains dominate the market. Gluten is a protein primarily found in four grains: wheat, barley, rye, and triticale (crossbreed). Its main objective is to give the dough its elasticity, further utilized to create a line of products by imparting a chewy texture and maintaining its shape. However, this protein is not appropriate for every consumer, resulting in different health-related problems. Hence, companies are manufacturing a line of gluten-free products and marketing it globally as they experience a good demand from consumers facing gluten-intolerance problems and other health-related concerns caused due to gluten.
The market is bifurcated into Beverages, Animal Feed, Sports Nutrition, Frozen Food, Bakery & confectionary, Infant Formula, Cereals and others. The bakery & Confectionery segment is calculated to dominate the global market, by application, in 2021, in terms of value and volume. The bakery & Confectionery products segment includes bread, rolls, buns, cakes, cookies, crackers, wafers, biscuits, baking mixes & flours. These products are stapled foods of the population in North America and Europe; countries in these regions are also known to have the highest gluten-intolerant population globally. Attention among the population for these products shows in these regions and shows a rising awareness for celiac and other digestive health issues.
Based on regional segment, the market is classified into North America, Europe, Asia-Pacific, South America and The Middle East & Africa. The North American market is presently dominating the global ancient grains market. Elements directing to the dominance of this region in the global market include the relatively high awareness of gluten-free products, diagnosed celiac patients, key players existing in the market, and the more increased purchasing power of the public. According to the Celiac Disease Foundation, the incidence rate of celiac disorder amongst Americans stood at 0.5% in 2018. About three million Americans have the celiac condition, and a further calculated 40 million suffer from gluten bias or sensitivity. According to the same data, specialists have predicted that celiac patients in the region will double every 15 years.
The Companies include are Ardent Mills, Snyer’s-Lance Inc., Crunchmaster Inc., SK Food International, Purely Elizabeth Inc., Quinoasure Inc., Great River Organic Milling Inc., Urbane Grain Inc., Nature’s Path Food, GFB Great Foods and other prominent players in the global ancient grains market.
Key Stakeholders
| Report Attribute | Details |
|---|---|
| Market Size Value in 2021 | USD 496 Million |
| The revenue forecast in 2028 | USD 6796 Million |
| Growth Rate | CAGR of 36.6 % from 2022 to 2028. |
| Historical data | 2017 – 2020 |
| Forecast period | 2022 – 2028 |
| Region covered | North America, Europe, Asia-Pacific, South America, and Middle East & Africa |
| Key companies Profiled | The Companies include Ardent Mills, Snyer’s-Lance Inc., Crunchmaster Inc., SK Food International, Purely Elizabeth Inc., Quinoasure Inc., Great River Organic Milling Inc., Urbane Grain Inc., Nature’s Path Food, and GFB Great Foods are the key players. |
By Type
By Application
By Region
Ancient grains are described as grains that remain broadly unchanged over several hundred years. Ancient grains are gaining popularity among Americans. They are being utilized in almost everything – from cereals, salads, loaves of bread, and crackers to pizza, quiche, and light snacks. Amaranth and quinoa have obtained significant interest because of their gluten-free property.
The global ancient grains market was estimated at USD 496 million in 2021, and it is expected to reach USD 496 million by 2028, with a CARG of 36.6% during the forecast period 2022-2028.
Ancient grains offer higher nutritional importance than modern grains such as corn, rice, and wheat. With the advancement in demand for gluten-free food products, kale and quinoa are encountering higher demand from health-conscious consumers. The ancient grains can add better flavor and textural appeal to the products. Hence, this factor is surging the ancient grains market demand in the global market in ancient grains.
North America is expected to have the largest share in the global ancient grain market.
The Companies include Ardent Mills, Snyer’s-Lance Inc., Crunchmaster Inc., SK Food International, Purely Elizabeth Inc., Quinoasure Inc., Great River Organic Milling Inc., Urbane Grain Inc., Nature’s Path Food, and GFB Great Foods are the key players.
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