Hiking apparel involves footwear, clothing, headwear, and other items worn that are suitable for hiking, including sweaters, trousers, and hiking boots. Hiking apparel is normally selected to suit predicted weather conditions, taking UPF rating, weight, wind resistance, and water into account. Hiking apparel is more advanced than earlier years, having material that can be water-repellent & yet breathable, wind-resistant, and lightweight. Some hiking apparel is created to be breathable, drawing moisture away from the body while protecting from the weather. On rough weather hiking usually, three layers of apparel are worn, the first being primarily of synthetic material bringing moisture from the body, the second being of material with high thermal insulation capacity, and the third being of water-and wind-resistant material. Hiking boots have been shaped to give maximum ankle support and be durable but light in weight. Many have a stable, hardened rubber sole.
The Europe outdoor hiking apparel market size was valued at USD 9 billion in 2019 and projected to reach USD 11 billion by 2026, growing at a CAGR of 2% during the forecast period, 2020-2026. The major factors are the rising instances of consumer participation in outdoor recreation and sports activities and the shifting focus of consumers towards adopting a healthy lifestyle supported by the increasing rate of urbanization. Additionally, the rise in disposable income and surge in the number of agencies organizing hiking tours will spur the Europe outdoor hiking apparel industry in the future periods. Furthermore, the increasing demand for sporting activities among the younger population is expected to witness remarkable growth of outdoor hiking apparel.
The growing popularity of these products on social media and increasing attraction towards heavy-duty boots are expected to propel the demand for outdoor hiking apparel over the coming years. Moreover, the rising instances of consumer participation in outdoor recreation and sports activities positively impact the market for outdoor hiking apparel in the sports industry. Furthermore, the rising consumer attraction towards outdoor adventure and sports boosts awareness of hiking activity, fueling the demand for the outdoor hiking apparel market. The growing consumer attraction towards different treks in Europe, such as Tour du Mont Blanc, El Caminito Del Rey, Alta Via 2, Jungfrau, Norwegian Fjords, and others, results in an increasing number of hikers participations. These factors will bolster the growth of Europe outdoor hiking apparel market share. Additionally, the growing trend of adventure tourism is attracting investment towards trail construction, propelling the growth of the Outdoor Hiking Apparel market across the region.
The growing demand for sporting activities among the younger population, particularly millennials, drives the market for hiking gear and equipment. Developing inclination towards a fitness regime, short recreational activities, and healthy lifestyles have added prominence to the outdoor sports events, thereby positively affecting the demand for outdoor hiking apparel market in the future periods. The increase in adventure travel and the number of agencies organizing hiking tours drive the outdoor hiking apparel market. Moreover, the rise in disposable income, changing lifestyle, and increasing urbanization in emerging countries have led to increased demand for outdoor hiking apparel in the European market. Thus, the shifting focus of consumers towards adopting a healthy lifestyle drives the market growth.
Based on the product, the Europe outdoor hiking apparel market is segregated into underwear, tanks, sleeve tops, pants & leggings, jackets, socks, and others. The jackets segment is estimated to witness the highest growth over the analysis timeframe. Due to the increasing number of consumers participating in hiking activities, it is becoming a lifestyle among the masses and the growing participation of women hikers.
The pants & leggings will grow significantly due to the hiking pants & leggings are weighing less or lightweight than even a cotton pair of shorts. On longer hikes, the immense weight savings allows for more comfort and thus enjoyable hiking.
Based on the activity, the Europe outdoor hiking apparel market is categorized into hiking, trekking, biking, e-bike, snow sports, and others. The hiking segment held for a significant market share in 2019 and will witness to gain maximum market revenue by 2026. It is attributable to the increasing consumer attraction towards different outdoor sports & adventure and rising demand for sporting activities among the younger population.
The trekking segment is poised to witness significant growth over the forecast period. It is due to the increasing focus on health & trekking improves physical health immensely. Besides, people are more motivated to choose adventure activities.
Based on the end-user, the Europe outdoor hiking apparel market is classified into men, women, and kids. The men segment is expected to be the highest revenue share for outdoor hiking apparel healthcare during the forecast period. The segment’s growth is primarily attributed to the higher participation of men in trail sports, which includes hiking.
The women will witness a lucrative growth rate in the estimated period due to increasing rates of female athletes’ participation in outdoor sports.
Based on the distribution channel, the Europe outdoor hiking apparel market is segmented offline and online. Furthermore, the offline segment is divided into specialty stores, retail store, and others. The offline segment will dominate the Europe outdoor hiking apparel market by 2026. It is due to the rising presence of sports retail outlets and the rising trend of catalog shopping in developed economies assists the consumers in attaining a pleasant shopping experience.
The online accounted for the largest share of the outdoor hiking apparel market in 2019 on account of the increasing internet penetration, the rising influence of digital marketing strategies implemented by the brands to sell their products, and the growing penetration of companies through online retailer channels.
By country, the Europe outdoor hiking apparel market segmented into Germany, UK, France, Italy, Austria, Spain, Netherlands, Russia, Switzerland, Sweden, Czech Republic, Greece, Portugal, Turkey, Finland, and Rest of Europe. Germany is estimated to considerable growth over 2020-2027. It is due to the growing number of consumers seeking places for outdoor entertainment to connect to the environment and practice healthy activity and the growing high purchasing power of consumers.
The UK will capture a major share of the outdoor hiking apparel market by 2027. Due to the increasing awareness towards this outdoor sports activity and the rising construction of hiking trails in the UK is generating a huge number of hikers.
Companies such as IceBreaker, Ortovox, Amer Sports, TATONKA, AMG-Group, La Sportiva, Mishmi Takin, Jottnar, Helly Hansen and KÜHL are the key players in the Europe outdoor hiking apparel market.
By Product
By Activity
By End-user
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