Consumer Goods & Retail

Global Energy Drink Market

February 1, 2020
ID: SR/CG-10
Format:Pdf
Pages:220

Global Energy Drink Market by Type (Alcoholic, and Non- Alcoholic), By Product (Organic, Non-Organic, and Natural), By End-Users (Teenager, Adult, and Geriatric), By Distribution (On-Trade, off trade, and Direct selling), and By Region (North America, Europe, Asia Pacific, South America, and Middle East & Africa)

Description

Global Energy Drink Market Overview:

The global energy drink market was valued at USD 36.9 billion, and it is expected to reach USD 65.6 billion with a CAGR of 8 % during the forecast period of 2022-2028.

Energy drinks refer to drinks that change the composition and content ratio of natural nutrients to adjust the function of the body to a certain extent to meet the nutritional needs of some special people. The energy drink designed to increase energy for the population, which is working out a lot, relieve fatigue, improve concentration and sensitivity, and enhance athletic performance as it contains stimulants (caffeine). All the sports drinks are a part of the energy drinks. To enhance the performance of athlete’s sports drinks are also catering and contributing to the market demand. However, the basic difference between the two is the ratio of carbohydrates and electrolytes is different.

Energy drinks are beverages that contain taurine, vitamins, caffeine, and other stimulants, and marketed as products that boost mental alertness and physical stamina. The global energy drink market has been shown growth from niche products to one of the fast-growing products in the market in the forecast period. The evident change has manifested due to the shifted trend followed by a significant population from carbonated drink to energy drink over the last few years.

Global Energy Drink Market Insights

Global energy drink market estimated to grow with a momentous rate over the forecast period, 2020-2027. Due to the changing lifestyle of the people and increasing health concerns and hectic schedules, consumers prefer energy drinks over soda or other beverages. Energy drink helps in refreshing body and mind and releasing tension because of the components like caffeine and taurine, which are present in the energy drink, which is essential for cardiovascular muscle development. Moreover, change in the consumption of drinking habits and other beverages expected to trigger opportunities for the growing energy drink market.

Energy drinks are popular among teenagers as the manufactures of the drink claim to provide an instant boost in the energy level, and it provides physical and mental stimulation. Owing to these factors, the manufacturers are launching different flavors, and zero content sugar in energy drinks further helps in boosting the demand in the market. The global energy drink market has been catering to the need of the consumers prefers drinking, considering maintaining their health. Therefore, the energy drink is a healthier substitute, and it has several flavors like strawberry, mint, mango, lemon, etc., which enhance the taste of the drinks. Further, the richness of various vitamins and stimulants helps in relaxation of mind; thus, increase concentration and boost energy level.

Growth Driver

The surge in changing lifestyle of consumers

Rising health concerns and hectic schedules of the consumers have shifted the demand of the consumers from carbonated drinks to energy drinks. The consumption of energy drinks can reduce stress caused by increasing workload and hypertension as it is a stress buster, energy booster drink, and with different flavors and zero sugar level drinks, creates demand in the global energy drink market.

Due to increase in consumption of beverages

Changing lifestyles of the consumers have shifted and increased the use of beverages. Nowadays, teenagers have started consuming energy drinks because of the stress created from the studies; energy drink helps in giving instant energy and reduce their stress level and increases their productivity of work.

Types of Energy Drink Segmental Analysis

Based on type, the global energy drink market bifurcated into Alcoholic and Non-Alcoholic energy drinks. The Non- Alcoholic energy drinks segment anticipated to gain a significant share in the market by 2027, due to the increasing health concerns and popularity of energy drinks among consumers across the globe.

The Alcoholic segment will have a lucrative growth because there are different varieties of alcoholic drinks available in the market.

Product Segmental Analysis

Based on the product, the global energy drink market segmented into organic energy drinks, non- organic energy drinks, and natural energy drinks. Among the three of them, Organic drink has the highest demand in the market owing to rising concerns about health, which results in increasing beverages consumption for which consumers want healthier substitutes of non-organic energy drinks. Non-organic and natural drinks are also popular among teenagers.

End users Segmental Analysis

Based on End-users, the global energy drink market categorized into teenagers, Adults, and Geriatric. Adults have captured the maximum share among all the segments due to the rise in consumption of drink among working adults to maintain a healthy lifestyle.

Distribution Segmental Analysis

Based on distribution, the global energy drink market classified into On-Trade, Off-trade, and Direct-selling. The off-trade segment projected to dominate the market, owing to the easy availability of energy drinks. These patterns has increased the off-trade sales and penetrated the energy drink market.

Region Segmental Analysis

Based on geography, the global Energy Drink market segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa. North America will capture the highest share among other regions in the global energy drink market by 2027. The Asia Pacific is primarily driven by an increase in health concerns and the rise in awareness of the benefits of consuming energy drinks. The consumption of alcohol mixed with these energy beverages is quite popular in urban areas.

Competitor Analysis

Companies such as Red Bull GmbH, PepsiCo. Inc, Monster Energy, Rockstar, Inc., Taisho Pharmaceutical Co. Ltd, Amway Global (Xs Energy), and Coco Cola Company are the key players in the global energy drink market.

Key Stakeholders

Market research and consulting firms
Industry associations
Global Energy drink Manufactures Companies
Research organizations and consulting companies
Organizations, associations, and alliances related to Energy drink
Regulatory bodies
Retailers
Distributors

Recent Development

In 2019, the Monster Ultra Brand was launched by the Monster Beverage Corporation in India to serve the increasing demand for energy drinks in India.
In March 2020, a popular energy drink maker Rockstar Energy Beverages was acquired by PepsiCo. Inc. this acquisition helped PepsiCo. Inc. to make a debut in energy drink product line.
Taisho Pharmaceutical Co. Ltd (Japan) has been spending a huge ratio of money on R&D to get an upper edge over its competitors. It will help the company by increasing the sales revenue.

Scope of the Report

Report Attribute	Details
Market Size Value in 2021	USD 36.9 billion
The revenue forecast in 2028	USD 65.6 billion
Growth Rate	CAGR of 8 % from 2022 to 2028.
Historical data	2017 – 2020
Base Year	2021
Forecast period	2022 – 2028
Region covered	North America, Europe, Asia-Pacific, South America, and Middle East & Africa
Key companies Profiled	The Companies Red Bull GmbH, PepsiCo. Inc, Monster Energy, Rockstar, Inc., Taisho Pharmaceutical Co. Ltd, Amway Global (Xs Energy), and Coco-Cola Company are key players.

The objective of the Research

Market modeling starts with identifying a target market where historical data exists. A Market can include prediction problems, economic factors, analyzing customer behavior, and identifying new patterns from past events, which helps our client to have deep dive into the market.
Product analysis involves steps such as examining product features, costs, availability, quality, and other aspects. Product analysis conducted to understand potential buyers and measure competition in the market.
Market Trend and Economic Factors Analysis helps in assessing potential changes to an economy’s inflation rate, taxes, interest rates, exchange rates, trading regulations, and excise duties that can or have a major effect on the target market.
Market Segmental Analysis defines in-depth scenario of the target market by the process of grouping consumers into naturally existing created segments of consumers who share similar product preferences or characteristics.
The geographical mapping approach helps our clients to understand national or international markets because different consumers in different regions have different needs, wants, and cultural characteristics that can specifically target.

Market Modelling

By Type

Alcoholic
Non- Alcoholic

By Product

Organic
Non-Organic
Natural

By End-Users

Teenagers
Adult
Geriatric

By Distribution

On-Trade
Off- trade
Direct selling

By Region

North America
Europe
Asia Pacific
South America
Middle East & Africa

Table Of Contents

Methodology

Request Sample

Frequently Asked Questions (FAQ):

What is an energy drink?

Energy drinks refer to drinks that change the composition and content ratio of natural nutrients to adjust the body’s function to a certain extent to meet the nutritional needs of some special people.

What are the major growth attributes of the energy drink market?

The surge in changing lifestyle of consumers and increase in consumption of beverages are fueling the growth of the global energy drink market.

What are the segments covered in the global energy drink market?

The global energy drink market covers the basis of type, product, end-user, distribution, and regional segments.

Which region is expected to have the largest share in the global energy drink market?

North America is expected to have the largest share in the global energy drink market.

What is the growth rate of the global energy drink market during the forecast period 2022-2028?

The global energy drink market was valued at USD 36.9 billion, and it is expected to reach USD 65.6 billion with a CAGR of 8 %during the forecast period of 2022-2028.

Select License

We Accept

Analyst support

After evaluating your requirements and addressing your technical problems, the expert analyst will resolve your query directly.

Customer satisfaction

According to your needs, our expert team will assist you with the capabilities, services, and proper research needs to be required and customize the report accordingly.

Inimitable expertise

Our expert team will create unrivaled reviews to provide you with a deep understanding of the reports.

Assured quality

We have created a systematic way to determine standards and satisfy your expectations.

Instant delivery

Unlike others, we provide you a great deal of instant delivery in the form of PDF/PPT/Word Doc directly to your email address within 24 hours after receiving full payment.

Privacy policy

We understand the inkling of your privacy, we will never misuse your email address.

Custom research service

We are giving you an opportunity through which you can directly ask our expert analyst to customize an exclusive study of the report to serve your research needs.

Quality & accuracy

We provide you with the accurate quality of the customized study of an exclusive report according to your research need.

Data visualization

As the business world’s growing faster every day, we understand the value of data management. We will create the reports by keeping all the visual data sets and metrics in the charts.

Information security

We truly respect your privacy and promise to keep your personal and confidential information safe and secure.