Consumer Goods & Retail

Global Wafer Biscuits Market Report, Share, Trends and Forecast to 2028

February 7, 2020
ID: SR/CG-15
Format:Pdf
Pages:220

Global Wafer Biscuits Market by Form Type (Cream filled and coated), By Application (Sandwiches Cookies, Ice Cream Decoration, and Chocolate Bars), By Distribution Channel (Retail Outlets, Whole Sellers, Online Stores, and Supermarket/Hypermarkets), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa)

Description

Global Wafer Biscuits Market Overview:

The global wafer biscuit market was valued at USD 90 billion, and it is expected to reach USD 121 billion with a CAGR of 4.2 % during the forecast period of 2022-2028. The wafer biscuits are the type of baked biscuits that have crunchy layers. The wafer biscuits mainly consumed as a light munching snack, and it is preferred to be a healthy substitute for regular biscuits available in the market. Wafer biscuits considered as an on-the-go snack and fit perfectly in the bracket of a healthy snack item. The wafer biscuits are full layers of sandwiches, which are crunchy but not loose, crispy and smooth, and non-greasy in the mouth. In addition to good taste, the important thing is health as wafer biscuits have low sugar, low fat, low calories, and no preservatives and even made with vegetable oil and skim milk. Moreover, wafer biscuits come in different flavors and sizes. The raw material used in wafer biscuits has nutritional ingredients that make it a healthy, munching snack. The wafer biscuits are a refined form of grains that makes it unique from other variants of biscuits in the market. Therefore, the demand for wafer biscuits is increasing due to gluten-free snacks that have nutritional ingredients in it.

Global Wafer Biscuits Market Insights

Global wafer Biscuits market projected to witness a CAGR of over 6% in the forecast period. Increasing living standards and changing eating habits towards organic and healthy food will boost the global wafer biscuits market. Additionally, wafer biscuits are nominal in prices because of the high market penetration and easy availability in the market. Nowadays, people are pursuing convenient and fast lifestyles; thus, the healthy nutritional value of snack foods is getting more and more attention. Besides, nominal price, easy availability of wafer biscuits on stores, and durability of wafer biscuits helps in increasing market share. Further, wafer biscuits are the innovation in the biscuits market as people are losing their taste of traditional biscuits. Therefore, wafer biscuits bring new taste and other nutritional components in the form of wafer biscuits to capture the market. Furthermore, the global wafer biscuits market holds the most significant share in the bread and biscuits industry. Owing to, high-profit margins and external packaging are colorful, which is eye-catching and cater to the young generation as it fits in their psychology. Moreover, the additional fiber, vitamin, and protein present in the wafer biscuits make it a good option for young as well as the adult population.

Growth Driver

Consumer changing lifestyle

With the effects of the rising standard of living and increasing concern towards healthy living and eating habits, the consumer lifestyle has been continuously changing. Wafer biscuits are a gluten-free and refined form of the grain, considered as tasty and crunchy snack. Therefore, it is a healthy snack option along with its durability, affordability, availability, and different flavors that have increased wafer biscuits demand in the market.

Economical pricing and easy availability

The nominal price of the biscuit and its availability on stores, supermarkets/hypermarkets, and high penetration of wafer biscuits has captured the market growth. The standard investment in production and selective in raw material has helped in maintaining a constant market and quality and taste of the product. Therefore, more and more consumer is willing to buy wafer biscuits for their nutritional values.

Form Type Segmental Analysis

Based on form, the global wafer biscuits market bifurcated into cream-filled biscuits and coated biscuits. Cream filled biscuits captured the most market owing to different flavors that attract children as well as youth worldwide. Along with it, the wafer is healthy snacks as it is made from the refined form of grain and later gets baked, which makes it is a healthy and nutritional snack. Wafer biscuit is light and on the go snack, which helps in gaining maximum share in the market.

ApplicationType Segmental Analysis

Based on application, wafer biscuits classified into sandwiches cookies, ice cream decoration, and Chocolate bars. Sandwich cookies expected to capture the market in the forecast period from 2020-2027. The taste, colorful external packaging attracts the young population, and due to its nutritional value, the adult population started consuming as a healthy snack option.

Distribution Segmental Analysis

Based on the distribution channel, the global wafer biscuits market classified into Retail Outlets, Wholesalers, Online, and supermarkets/Hypermarkets. Supermarket/hypermarket has captured the largest share in 2019 and expected to grow in the forecast period as well. Due to the easy availability of all the flavors along with different offers and discounts provided to the consumers will drive the global wafer biscuits market.

Region Segmental Analysis

Based on geography, the global Wafer biscuits market segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa. Europe dominates the global wafer biscuit market, with the largest share owing to the presence of many vendors and a high standard of living followed by the population. The Asia-Pacific region is the second leading market and expected to grow during the forecast period from 2020-2027. China and India witness a rise in the market demand for wafer biscuits due to the increase in urbanization in the region.

Competitor Analysis

Companies such as Nestle SA, Mars, Mondelez International, Hershey Food Corp, Antonelli Bros, Bolero, Dukes, Kellogg, Lago Group are prominent players in the global wafer biscuits market.

Key Stakeholders

Market research and consulting firms
Industry associations
Global Wafer Biscuits manufacturing firms
Research organizations and consulting companies
Organizations, associations, and alliances related to Global Wafer Biscuits market.
Regulatory bodies
Retailers
Suppliers

Recent Development

In April 2017, Pink Panther wafers, once a popular snack, are expected to make a comeback in the global market in 2018. The revamped biscuits will include a thicker layer of vanilla cream.
In September 2017, an Austrian manufacturer of wafer, biscuits and confectionery productions system Haas Group is now officially part of the BA1/4hler Group.

Scope of the Report

Report Attribute	Details
Market size value in 2021	USD 90 billion
The revenue forecast in 2028	USD 121 billion
Growth Rate	CAGR of 4.2 % from 2022 to 2028.
Historical data	2017 – 2020
Base Year	2021
Forecast period	2022 – 2028
Region covered	North America, Europe, Asia-Pacific, South America, and Middle East & Africa
Key companies Profiled	The Companies Nestle SA, Mars, Mondelez International, Hershey Food Crop, Antonelli Bros, Bolero, Dukes, Kellogg, Lago Group Company, are key players.

The objective of the Research

Market modeling starts with identifying a target market where historical data exists. A Market can include prediction problems, economic factors, analyzing customer behavior, and identifying new patterns from past events, which helps our client to have deep dive into the market.
Product analysis involves steps such as examining product features, costs, availability, quality, and other aspects. Product analysis is conducted to understand potential buyers and measure competition in the market.
Market Trend and Economic Factors Analysis helps in assessing potential changes to an economy’s inflation rate, taxes, interest rates, exchange rates, trading regulations, and excise duties that can or have a major effect on the target market.
Market Segmental Analysis defines in-depth scenario of the target market by the process of grouping consumers into naturally existing created segments of consumers who share similar product preferences or characteristics
The geographical mapping approach helps our clients to understand national or international markets because different consumers in different regions have different needs wants, and cultural characteristics that can be specifically targeted.

Market Modelling

By Form Types

Cream filled
Coated

By Application

Sandwich cookies
Chocolate bar
Ice cream decoration

By Distribution Channel

Retail Outlets
Convenience Stores
Online retailers
Supermarket/Hypermarkets

By Region

North America
Europe
Asia Pacific
South America
Middle East & Africa

Table Of Contents

Methodology

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Frequently Asked Questions (FAQ):

What are wafer biscuits?

Wafer Biscuits are the type of baked biscuits that have crunchy layers. The raw material used in wafer biscuits has nutritional ingredients that make it a healthy, munching snack.

What are the major market dynamics of the global wafer biscuit market?

They are changing consumer lifestyles and rising standard of living and their concern towards healthy living and eating habits. As the consumers are more aware of their health, they are keener to the gluten-free, and refined form of the grain considered a tasty and crunchy snack. On the other hand, the wafer biscuits’ economical pricing and easy availability are gaining the market and consumer towards the wafer biscuit market.

On what application basis wafer biscuit market is categorized?

Based on application, wafer biscuits are classified into sandwiches, cookies, ice cream decoration, and chocolate bars.

Which region is expected to have the largest share in the global wafer biscuit market?

Europe region is expected to have the largest share in the global energy drink market.

What is the growth rate of the global wafer biscuit market during the forecast period 2022-2028?

The global wafer biscuit market was valued at USD 90 billion, and it is expected to reach USD 121 billion with a CAGR of 4.2 %during the forecast period of 2022-2028.

What are the covid-19 impacts on the wafer biscuit market?

The Wafer biscuit market is quickly reaching its pre-covid levels. A healthy growth rate is expected over the forecast period driven by the economic revival in most developing nations. Lockdowns globally in 2020 and continuing government restrictions in 2021 disrupted the supply chain posing challenges for manufacturers in the wafer biscuits.

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