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India Home and Personal Care Market By Type (Home Care and Beauty & Personal Care), By Price Point (Premium, Popular, and Mass), By Distribution Channel (Offline and Online), By Population Class (Urban, Rural, Metro and Town), and By Region (North India, South India, West India, and East India) - Forecast to 2027.
India Home and Personal Care Market Overview:
Homecare products refer to the various products used to maintain the interior of a house or home or any commercial building. They can vary from cleaning products to decorative products to various gadgets, which can simplify our lives.
Personal care product means a component or any article that is intended to be poured, rubbed, sprayed or sprinkled on, introduced into, or otherwise applied to the human body for beautifying, cleansing, altering appearance, or promoting attractiveness, except that “personal care product” does not include a prescription drug. Personal care is the consumer products used in personal hygiene and beautification and personal and feminine hygiene. Personal care products include, but are not limited to, items used in bathing, dressing, or grooming and include a diverse range of products from oral care, bath & shower products to hair care and skin care.
India Home and Personal Care Market Insights
India’s home and personal care market is growing at a significant CAGR during the forecast period, 2020-2027. The major factors are the rise in disposable income, rapid urbanization, and the adoption of trendy lifestyles. Additionally, the growing innovations in product offerings and investments in Research & developments will spur the home and personal care industry in the future periods. Furthermore, the ever-increasing personal and home care spending and rising preference for natural and organic products are expected to witness remarkable home and personal care growth. In addition, the growing demand for anti-aging products and the burgeoning popularity of men’s grooming products due to growing awareness among men regarding appearance, health, and wellness is expected to propel the demand for home and personal care over the coming years.
Moreover, the rising consciousness among consumers about personal and home hygiene and the rise in online spending positively impact the market for a home and personal care. Furthermore, the changing taxation policies of the products, the rising intervention of affordable eco-friendly products, and maintaining stability between price and quality fuel the demand for the home and personal care market. In addition, the growing attraction towards innovative and eco-friendly packaging designs coupled with the availability of a wide variety of products will bolster India’s home and personal care market share growth. Additionally, the rising aging population and shifting interest of consumers toward chemical-free products propel the home and personal care market growth.
Growth Driver
Growing adoption of a healthier lifestyle
The growing influence of healthier lifestyles with mounting concerns among individuals about health and hygienic living, free of germs, dust, bacteria, and dirt, has led to increased per capita spending on home care products. In addition, a heightened consciousness of the importance of indoor air quality and growing attention towards the influence of impure air quality on the general well-being of people have raised the need for advanced and innovative home care products such as air cleaners. These products maintain the interior of a home. For the past few years, the fragrance is playing an important part in household cleaning products as consumers are actively looking for products that offer a strong, attractive odor, which, in turn, causes vendors to differentiate their offerings in terms of packaging pricing, quality, and fragrance.
Rising trends for chemical-free products
The surge in demand for plant-based, chemical-free cosmetic products is projected to fuel the market significantly. Consumers are becoming more concerned about their wellness, health, and self-care products, avoiding chemicals as an ingredient. Now they are more aware of the importance of healthy lifestyles, which has increased the interest in organic products. As a result, they have moved towards a preference for safe and effective natural self-care products. Due to shifting people’s preference from products with synthetic and chemical ingredients towards organic self-care products, the demand for personal care is increasing.
Moreover, health blogs and social media are also playing a critical role in marking their presence. As a result, consumers become aware of the possible perils inconsistently using chemical formulations switch to ‘safer’ organic and herbal personal care products like Himalaya, Emami, Patanjali, etc. Many Indian brands have been trying to seize the established player position in this segment by launching multiple products across categories. With the growing demand for super-premium and luxury brands, consumers are willing to pay more for these high-quality products, driving the personal care market.
Type Segmental Analysis
Based on the type, the Indian home and personal care market is segregated into home care and beauty & personal care. The home care segment is estimated to witness the highest growth over the analysis timeframe due to the rising importance of quality living and personalized healthcare facilities. Moreover, urbanization, rapid industrialization, and subsequent improvement of lifestyle are expected to augment the country’s demand for home care products.
Personal care will grow significantly due to the increasing personal care spending, rising aging population, and growing prevalence of skin diseases. In addition, the shifting interest of consumers toward organic and chemical-free products drives market growth.
Price Point Segmental Analysis
Based on the price point, the Indian home and personal care market is categorized into premium, popular, and mass. The premium segment is held for a significant market share in 2019 and will gain maximum market revenue by 2027. It is attributable to the rising disposable income, and also consumers are willing to pay more for these high-quality premium products. In addition, premium product brands have created a perception of quality, trust, and consistency.
The popular segment is poised to witness significant growth over the forecast period. It is due to popular products are easily available and reduces hassle.
Distribution Channel Segmental Analysis
Based on the distribution channel, the Indian home and personal care market are classified offline and online. The offline is expected to be the highest revenue share for Home and Personal Care during the forecast period. The segment’s growth is attributed to the enormous availability of large & small-format stores, the recommendations that the consumers or shoppers receive from the customer service executives, and the ability to self-examine the products. In addition, the store’s proximity, store ambiance, deals, discounts, and variety of products play a big role in consumer preference for the offline channel.
The online will witness a lucrative growth rate in the estimated period due to growing internet penetration and the increasing image consciousness of the consumer. In addition, online channels offer products with attractive offers & wider variety, greater product authenticity, and supply chain reliability, which is expected to drive the market.
Population Class Segmental Analysis
Based on the population class, the Indian home and personal care market are segmented into urban, rural, metro, and town. The urban segment will dominate the Indian home and personal care market by 2027 due to the rapid industrialization and higher percentage of stores. In addition, the rise in disposable income of the middle class, growing aspirations of people to live good life & look good, presence of high consumption pattern drives the market.
The rural segment accounted for the largest share of the home and personal care market in 2019 because of the increasing improvement in lifestyle.
Region Segmental Analysis
The Indian home and personal care market are segmented into North India, South India, West India, and East India. North America is estimated to project considerable growth over 2020-2026. Due to the growing popularity of natural products, leading industry players, growing retail sales, and rapid innovation of products.
South India will capture a prominent share of the home and personal care market by 2027. Due to the growing purchasing power of consumers, it is increasing the availability of format stores and increasing concern for hygiene.
Competitor Analysis
Companies such as Hindustan Unilever Limited, L’Oreal India Pvt. Ltd, Emami Limited, Johnson & Johnson (India) Ltd, The Himalaya Drug Company, Nivea India Pvt. Ltd and Amway India Enterprises Private are the key players in the Indian home and personal care market.
Key Stakeholders
- Market research and consulting firms
- Industry associations
- India home and personal care manufacturing firm
- Research organizations and consulting companies
- Organizations, associations, and alliances related to home and personal care
- Regulatory bodies
- Suppliers
- Retailers
The objective of the Research
- Market modeling commences with identifying a target market where historical data exists. A Market may include prediction problems, economic factors, analyzing customer behavior, and identifying new patterns from past events, which helps our client to have deep dive into the market.
- Product analysis involves examining product features, costs, availability, quality, and other aspects. In addition, product analysis is conducted to understand potential buyers and measure competition in the market.
- Market Trend and Economic Factors Analysis helps assess potential changes to an economy’s inflation rate, taxes, interest rates, exchange rates, trading regulations, and excise duties that can or have a major effect on the target market.
- Market Segmental Analysis defines an in-depth scenario of the target market by grouping consumers into naturally existing created segments of consumers who share similar product choices or characteristics.
- The geographical mapping approach helps our patients to understand national or international markets because different consumers in different regions have different needs, wants, and cultural characteristics that can specifically target.
Market Modelling
By Type
- Home Care
- Beauty & Personal Care
- Laundry
- Kitchen
- Surface Care
- Toiler Care
- Others
- Beauty & Personal Care
- Oral Care
- Bath & Shower
- Hair Care
- Skin Care
By Price Point
- Premium
- Popular
- Mass
By Distribution Channel
- Offline
- Online
By Population Class
- Urban
- Rural
- Metro
- Town
By Region
- North India
- South India
- West India
- East India
Report Content
- Research Strategic Development
- Market Modelling
- Product Analysis
- Market Trend and Economic Factors Analysis
- Market Segmental Analysis
- Geographical Mapping
- Region-Wise Segregation
- Research Methodology
- Identification of Target Market
- Data Acquisition
- Refining of Data/ Data Transformations
- Data Validation through Primary Techniques
- Exploratory Data Analysis
- Graphical Techniques/Analysis
- Quantitative Techniques/Analysis
- Visual Result/Presentation
- Executive Summary
- Market Insights
- Supply Chain Analysis
- Economic Factor Analysis
- Drivers
- Future Trends
- Opportunities
- Challenges
- Competitors & Product Analysis
- Market entry strategy – Market scope & Competitive advantage
- Ten years (CAGR) India’s spent per capita, Indian Market Size (%) and market forecast Product-wise
- Price Point Analysis
- Regulatory Framework
- Company market share analysis, 2019
- Porter’s Five forces analysis
- PESTEL Analysis
- Impact of Covid-19 on India Home and Personal Care Market
- Import Analysis of India Home and Personal Care market
- India Home and Personal Care Market Overview
- Market Size & Forecast,2016-2027
- Demand
- By Value (USD Million)
- Market Share & Forecast, 2016-2027
- By Type
- Home Care
- Laundry
- Carpet Cleaners
- Fabric Softeners with odor control
- Laundry Aids
- Laundry Detergents (Machine & Handwash- Powder & Liquid)
- Disinfection detergent
- Kitchen
- Automatic and hand dishwashing
- Oven Cleaner
- Kitchen Cleaner
- Others
- Surface Care
- Floor Cleaner
- Window/Glass Cleaner
- All-Purpose Hard Surface Cleaner
- Spray & Wipe Hard Surface Cleaner
- Refrigerator Cleaner
- Others
- Toiler Care
- Toilet Cleaning System
- Toilet Liquid RIM Block
- Tile cleaner
- Others
- Others
- Car Wash Shampoo
- Shoe Refresher Spray
- Fabric Refresher “Odour Neutraliser”
- Others
- Beauty & Personal Care
- Oral Care
- Toothpaste
- Mouthwash
- Others
- Bath & Shower
- Soap
- Shower Gel
- Others
- Hair Care
- Shampoos
- Conditioners
- Others
- Skin Care
- Cleansing
- Male Shaving
- Others
- By Price Point
- Premium
- Popular
- Mass
- By Distribution Channel
- Offline
- Online
- By Population Class
- Urban
- Rural
- Metro
- Town
- By Region
- North India
- South India
- West India
- East India
- Oral Care
- Laundry
- Home Care
- By Type
- Demand
- Market Size & Forecast,2016-2027
- North India Home and Personal Care Market Overview
- North India Home and Personal CareMarket Size & Forecast, 2016-2027
- Demand
- By Value (USD Million)
- North India Home and Personal Care Market Share & Forecast, 2016-2027
- By Type
- Home Care
- Laundry
- Carpet Cleaners
- Fabric Softeners with odor control
- Laundry Aids
- Laundry Detergents (Machine & Handwash- Powder & Liquid)
- Disinfection detergent
- Kitchen
- Automatic and hand dishwashing
- Oven Cleaner
- Kitchen Cleaner
- Others
- Surface Care
- Floor Cleaner
- Window/Glass Cleaner
- All-Purpose Hard Surface Cleaner
- Spray & Wipe Hard Surface Cleaner
- Refrigerator Cleaner
- Others
- Toiler Care
- Toilet Cleaning System
- Toilet Liquid RIM Block
- Tile cleaner
- Others
- Others
- Car Wash Shampoo
- Shoe Refresher Spray
- Fabric Refresher “Odour Neutraliser”
- Others
- Beauty & Personal Care
- Oral Care
- Toothpaste
- Mouthwash
- Others
- Bath & Shower
- Soap
- Shower Gel
- Others
- Hair Care
- Shampoos
- Conditioners
- Others
- Skin Care
- Cleansing
- Male Shaving
- Others
- By Price Point
- Premium
- Popular
- Mass
- By Distribution Channel
- Offline
- Online
- By Population Class
- Urban
- Rural
- Metro
- Town
- Oral Care
- Laundry
- Home Care
- By Type
- Demand
- North India Home and Personal CareMarket Size & Forecast, 2016-2027
- South India Home and Personal Care Market Overview
- South India Home and Personal Care Market Size & Forecast, 2016-2027
- Demand
- By Value (USD Million)
- South India Home and Personal Care Market Share & Forecast, 2016-2027
- By Type
- Home Care
- Laundry
- Carpet Cleaners
- Fabric Softeners with odor control
- Laundry Aids
- Laundry Detergents (Machine & Handwash- Powder & Liquid)
- Disinfection detergent
- Kitchen
- Automatic and hand dishwashing
- Oven Cleaner
- Kitchen Cleaner
- Others
- Surface Care
- Floor Cleaner
- Window/Glass Cleaner
- All-Purpose Hard Surface Cleaner
- Spray & Wipe Hard Surface Cleaner
- Refrigerator Cleaner
- Others
- Toiler Care
- Toilet Cleaning System
- Toilet Liquid RIM Block
- Tile cleaner
- Others
- Others
- Car Wash Shampoo
- Shoe Refresher Spray
- Fabric Refresher “Odour Neutraliser”
- Others
- Beauty & Personal Care
- Oral Care
- Toothpaste
- Mouthwash
- Others
- Bath & Shower
- Soap
- Shower Gel
- Others
- Hair Care
- Shampoos
- Conditioners
- Others
- Skin Care
- Cleansing
- Male Shaving
- Others
- By Price Point
- Premium
- Popular
- Mass
- By Distribution Channel
- Offline
- Online
- By Population Class
- Urban
- Rural
- Metro
- Town
- Oral Care
- Laundry
- Home Care
- By Type
- Demand
- South India Home and Personal Care Market Size & Forecast, 2016-2027
- West India Home and Personal Care Market Overview
- West India Home and Personal Care Market Size & Forecast, 2016-2027
- Demand
- By Value (USD Million)
- West India Home and Personal Care Market Share & Forecast, 2016-2027
- By Type
- Home Care
- Laundry
- Carpet Cleaners
- Fabric Softeners with odor control
- Laundry Aids
- Laundry Detergents (Machine & Handwash- Powder & Liquid)
- Disinfection detergent
- Kitchen
- Automatic and hand dishwashing
- Oven Cleaner
- Kitchen Cleaner
- Others
- Surface Care
- Floor Cleaner
- Window/Glass Cleaner
- All-Purpose Hard Surface Cleaner
- Spray & Wipe Hard Surface Cleaner
- Refrigerator Cleaner
- Others
- Toiler Care
- Toilet Cleaning System
- Toilet Liquid RIM Block
- Tile cleaner
- Others
- Others
- Car Wash Shampoo
- Shoe Refresher Spray
- Fabric Refresher “Odour Neutraliser”
- Others
- Beauty & Personal Care
- Oral Care
- Toothpaste
- Mouthwash
- Others
- Bath & Shower
- Soap
- Shower Gel
- Others
- Hair Care
- Shampoos
- Conditioners
- Others
- Skin Care
- Cleansing
- Male Shaving
- Others
- By Price Point
- Premium
- Popular
- Mass
- By Distribution Channel
- Offline
- Online
- By Population Class
- Urban
- Rural
- Metro
- Town
- Oral Care
- Laundry
- Home Care
- By Type
- Demand
- West India Home and Personal Care Market Size & Forecast, 2016-2027
- East India Home and Personal Care Market Overview
- East India Home and Personal Care Market Size & Forecast, 2016-2027
- Demand
- By Value (USD Million)
- East India Home and Personal Care Market Share & Forecast, 2016-2027
- By Type
- Home Care
- Laundry
- Carpet Cleaners
- Fabric Softeners with odor control
- Laundry Aids
- Laundry Detergents (Machine & Handwash- Powder & Liquid)
- Disinfection detergent
- Kitchen
- Automatic and hand dishwashing
- Oven Cleaner
- Kitchen Cleaner
- Others
- Surface Care
- Floor Cleaner
- Window/Glass Cleaner
- All-Purpose Hard Surface Cleaner
- Spray & Wipe Hard Surface Cleaner
- Refrigerator Cleaner
- Others
- Toiler Care
- Toilet Cleaning System
- Toilet Liquid RIM Block
- Tile cleaner
- Others
- Others
- Car Wash Shampoo
- Shoe Refresher Spray
- Fabric Refresher “Odour Neutraliser”
- Others
- Beauty & Personal Care
- Oral Care
- Toothpaste
- Mouthwash
- Others
- Bath & Shower
- Soap
- Shower Gel
- Others
- Hair Care
- Shampoos
- Conditioners
- Others
- Skin Care
- Cleansing
- Male Shaving
- Others
- By Price Point
- Premium
- Popular
- Mass
- By Distribution Channel
- Offline
- Online
- By Population Class
- Urban
- Rural
- Metro
- Town
- Oral Care
- Laundry
- Home Care
- By Type
- Demand
- East India Home and Personal Care Market Size & Forecast, 2016-2027
- Competitor Analysis
- Company Description
- Financial Analysis
- Key Products
- Key Management Personnel
- Contact Address
- SWOT Analysis
- Company Profile
- Hindustan Unilever Limited
- L’Oreal India Pvt. Ltd.
- Emami Limited
- Johnson & Johnson (India) Ltd
- The Himalaya Drug Company
- Nivea India Pvt. Ltd.
- Amway India Enterprises Private
- Other Prominent Players
