- Monday, April 20, 2026
- India +91 7982732466
- U.S +1 217 953 4020
- Info@Shingetsuresearch.com
Global Precision Viticulture Market, By Product (Hardware (Automation & Control System, and Sensing & monitoring devices), Software (Local/Web-Based, Cloud-Based), Services (System Integration & Consulting, Managed Services, Connectivity Services)), By Application Yield Monitoring (On-farm and Off-farm), Field Mapping (Boundary mapping and Drainage Mapping), Crop Scouting, Irrigation Management, Farm Labor Management, Financial Management, Inventory Management and Weather Tracking & Forecasting), By Technology (Remote Sensing, Variable Rate Technology and Guidance System), and By Region (North America, Europe, Asia Pacific, South America, and the Middle East & Africa)-Global Forecast to 2027.
The global Precision Viticulture Market was valued at USD 1.283 billion in 2020 and is expected to reach USD 2.199 billion with a CAGR of 8.0% during the forecast period, 2021-2027. the increasing use of Automation & Control Systems and Sensing & monitoring devices, increasing variable rate technology, and drone traction among grape growers are the major features restoring the growth of the global precision viticulture market. Furthermore, Precision viticulture assists in growing the output of the vineyard by providing boosted monitoring and control of the area under cultivation. Precision viticulture includes the use of numerous devices and systems, including drones, guidance systems, application control devices, and driverless tractors, among others, which are expected to grow the growth of the precision viticulture market across the globe.
What is Precision Viticulture?
Precision Viticulture is the execution of software techniques to aid in monitoring the harvesting and cultivation of grapes, and the technique is usages for producing grapes with enhanced efficacy and better quality across a vineyard. The technique integrates the technical advances with the Global Positioning System and provides the details related to the vineyard’s growth, nutrients, and water level. It helps improve the productivity and quality of the grapes by introducing new methods. It extensively finds its application in yield monitoring, weather tracking and forecasting, vineyard management, inventory management, etc.
Growth Driver
Technology penetration and growth in overall productivity are the growth of Precision Viticulture.
Progress in technology and improved information of the advantages provided via farmers drive the global adoption of viticulture technologies. Effective field tracking allows farmers to take suitable measures to decrease waste and crop failure. The grape quality is important to the winemakers, and consequently, they generally tend to use advanced technology for the thorough monitoring of grapes grown/produced. Furthermore, using advanced technology in vineyards allows in optimizing using variable-rate fertilizers. It allows farmers to monitor, fertilize, irrigate, and seed farming based on soil or plant requirements. Variable-rate fertilizers allow in agricultural producers. Reducing production and advanced product quality are the advantages to the growth of precision viticulture technology.
Opportunities
Advancements in technology
The advancements in technologies are likely to generate several opportunities in the growing global precision viticulture at a considerable rate. In recent years, the huge demand for high-quality grapes and the introduction of new technologies to increase grape production and profitability will beautify the growth of the precision viticulture industry. Furthermore, the government’s help to increase the viticulture methods will influence the growth of the precision viticulture industries. A prominent bulge in the use of drones in precision farming activities will generate lucrative growth avenues for the precision viticulture industry over the forthcoming years. Large-scale use of precision viticulture in Field Mapping, Yield Monitoring, and Weather Tracking & Forecasting is likely to drive the market.
Restraints
Lack of technological awareness
Precision viticulture is an intelligent technique that requires technical knowledge—limited knowledge and advanced techniques imbalance understanding and implementing concepts in accurate viticulture. Several governments and market players worldwide are taking the initiative to train and advise farmers on applying precision viticulture, but many are not involved. Similarly, limited technical know-how is hampering the growth of the precision viticulture industry in developing countries.
Pre-Covid-19 impact on the global Precision Viticulture Market
In pre covid 19 period, enhancing the Precision Viticulture market’s growth was the growing use of software and services for monitoring the grape, growing used of unmanned aerial vehicles, provided in real-time field information and providing alternative management by combining and manipulating data layers to make effective decisions, which help to enhance the productivity. Growing demands from yield monitoring, field mapping, Crop Scouting, and growing awareness for sustainable growth among the people increase the demand for Precision Viticulture Market.
Covid-19 impact on the global Precision Viticulture Market
The COVID-19 pandemic has significantly impacted Precision Viticulture Market, Lockdowns across the globe, and continuing restrictions disrupted the supply chain affectation challenges for manufactures in the Precision Viticulture market. During the COVID-19 period Penetrating competition, pricing issues, and shifting consumer preferences continued the downward pressure on retailers’ profit margins. Therefore, the global market for Precision Viticulture is heavily influenced by COVID-19.
Post-Covid-19 impact on the global Precision Viticulture Market
The rapid recovery of developing countries, leading to higher disposable income, will support the demand for precision viticulture during the forecast period. Increasing application of new technologies in farming for maximum production & profitability and government support for the adoption of advanced viticulture techniques, enlarged understanding of the benefits provided by growers drive the global adoption of viticulture technologies are growth the profits share is projected to support the precision viticulture market.
Product Segmental Analysis
Based on the product, The global Precision Viticulture Market is segmented into Hardware (Automation & Control Systems and Sensing & monitoring devices), Software (Local/Web-Based, Cloud-Based), and Services (System Integration & Consulting, Managed Services, Connectivity Services. The Hardware segment captured the largest market share in 2020 and is expected to rise critically during the forecast period, 2021-2027. This growth is due to the growing usage of variable rate technology (VRT) and drone traction among grape growers. The growers use the hardware devices for constant monitoring and control of the vineyard.
Application Segmental Analysis
Based on the Application, the global Precision Viticulture Market is categorized into Yield Monitoring (On-farm and Off-farm), Field Mapping (Boundary mapping and Drainage Mapping), Crop Scouting, Irrigation Management, Farm Labor Management, Financial Management, Inventory Management and Weather Tracking & Forecasting. The yield monitoring segment holds the largest market share in 2020 and is expected to grow significantly during the forecast period, 2021-2027. The yield monitoring benefits are offered to find the effects of internal and external forces such as soil properties, pesticides, weather, and fertilizers on the yield. It also allows the grape farmers to create yield maps for identifying areas of different crop yields. This monitoring was used to improve farm management decisions and, finally, crop productivity.
Technology Segmental Analysis
Based on the Technology, the global Precision Viticulture Market is categorized into Remote Sensing, Variable Rate Technology and Guidance System. The Guidance System segment accounted for the largest market in 2020 is likely to generate a sizeable revenue during the forecast period, 2021-2027. Guidance systems include geographic information systems (GIS) and global positioning systems (GPS). Global positioning system (GPS) is crucial for site-specific practices wherein a specific action is recorded and positioned to use the information for future treatments, and This information is provided real-time monitoring of fields allows growers to undertake necessary steps for reducing waste and crop failure.
Region Segmental Analysis
The global Precision Viticulture market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa. Asia Pacific Precision Viticulture market is estimated to have the highest share of the global enteric disease testing market in 2020 and is expected to continue this trend during the forecast period, 2021-2027. the segmental growth is primarily due to innovative precision viticulture technologies and growing awareness of precision viticulture practices. The widespread acceptance and availability of control systems, especially in Australia, New Zealand, China and India, and their growth potential is a major driver of market penetration in precision viticulture in the Asia-Pacific region.
Competitor Analysis
Companies include John Deere, AHA Viticulture, TeeJet Technologies, Groupe, TracMap, Terranis, Ateknea Solutions, AG Leader Technology, Crop Metrics LLC, Trimble Agriculture, Cropx, Valmont Industries, Monsanto Company, AG Junction, Others Prominent Players are in the global Precision Viticulture Market.
Key Stakeholders
- Market research and consulting firms
- Industry associations
- Regulatory bodies
- Suppliers
- Retailers
Scope of the Report
| Report Attribute | Details |
|---|---|
| Market Size Value in 2020 | USD 1.283 Billion |
| The revenue forecast in 2027 | USD 2.199 Billion |
| Growth Rate | CAGR of 8.0% from 2020 to 2027. |
| Historical data | 2017-2019 |
| Forecast period | 2021 – 2027 |
| Region covered | North America, Europe, Asia-Pacific, South America, and Middle East & Africa |
| Key companies Profiled | John Deere, AHA Viticulture, TeeJet Technologies, Groupe, TracMap, Terranis, Ateknea Solutions, AG Leader Technology, Crop Metrics LLC, Trimble Agriculture, Cropx, Valmont Industries, Monsanto Company, AG Junction, Others Prominent Players |
Market Modelling
By Product
- Hardware
- Automation & Control System
- Sensing & monitoring device
- Software
- Local/Web-Based
- Cloud-Based System
- Services
- System Integration & Consulting
- Managed Services
- Connectivity Services
By Application
- Yield Monitoring
- On-farm
- Off-farm
- Field Mapping
- Boundary mapping
- Drainage Mapping
- Crop Scouting
- Irrigation Management
- Farm Labor Management
- Financial Management
- Inventory Management
- Weather Tracking & Forecasting
By Technology
- Remote Sensing
- Variable Rate Technology
- Guidance system
By Region
- North America
- Europe
- Asia Pacific
- South America
- Middle East & Africa
Report Content
- Research Strategic Development
- Market Modelling
- Product Analysis
- Market Trend and Economic Factors Analysis
- Market Segmental Analysis
- Geographical Mapping
- Country Wise Segregation
- Research Methodology
- Secondary Research
- Primary Research
- Data Triangulation
- Historical Data
- Identification of Segment
- Market Size Calculating
- Research Objective
- Executive Summary
- Market Insights
- Economic Factor Analysis
- Drivers
- Trends
- Opportunities
- Challenges
- Technological Innovation
- Competitors & Product Analysis
- Regulatory Framework for Precision Viticulture
- Company market share analysis, 2020
- Porter’s Five forces analysis
- New Investment Analysis
- PESTEL Analysis
- Impact of COVID-19 Global Precision Viticulture Market
- Economic Impact Study on Global Precision Viticulture Market
- Economic Factor Analysis
- Global Precision Viticulture Market Overview
- Global Market Size & Forecast, 2016-2027
- Demand
- By Value (USD Billion)
- Market Share & Forecast, 2016-2027
- By Product
- Hardware
- By Product
- Demand
- Global Market Size & Forecast, 2016-2027
Automation & Control System
Sensing & Monitoring Devices
- Software
Local/Web-based
Cloud-based
- Services
System Integration & Consulting
Managed Services
Connectivity Services
- By Application
- Yield Monitoring
On-farm
Off-farm
- Field Mapping
Boundary mapping
Drainage Mapping
- Crop Scouting
- Irrigation Management
- Farm Labor Management
- Financial Management
- Inventory Management
- Weather Tracking & Forecasting
- By Technologies
- Remote Sensing
- Variable Rate Technology
- Guidance System
- By Region
- North America
- Europe
- Asia Pacific
- South America
- Middle East & Africa
- North America Precision Viticulture Market Overview
- North America Precision Viticulture Market Size & Forecast, 2016-2027
- Demand
- By Value (USD Billion)
- North America Precision Viticulture Market Share & Forecast, 2016-2027
- By Product
- Hardware
- By Product
- Demand
- North America Precision Viticulture Market Size & Forecast, 2016-2027
Automation & Control System
Sensing & Monitoring Devices
- Software
Local/Web-based
Cloud-based
- Services
System Integration & Consulting
Managed Services
Connectivity Services
- By Application
- Yield Monitoring
On-farm
Off-farm
- Field Mapping
Boundary mapping
Drainage Mapping
- Crop Scouting
- Irrigation Management
- Farm Labor Management
- Financial Management
- Inventory Management
- Weather Tracking & Forecasting
- By Technologies
- Remote Sensing
- Variable Rate Technology
- Guidance System
- By Country
- US
- Canada
- Mexico
- Europe Precision Viticulture Market Overview
- Europe Precision Viticulture Market Size & Forecast, 2016-2027
- Demand
- By Value (USD Billion)
- Europe Precision Viticulture Market Share & Forecast, 2016-2027
- By Product
- Hardware
- By Product
- Demand
- Europe Precision Viticulture Market Size & Forecast, 2016-2027
Automation & Control System
Sensing & Monitoring Devices
- Software
Local/Web-based
Cloud-based
- Services
System Integration & Consulting
Managed Services
Connectivity Services
- By Application
- Yield Monitoring
On-farm
Off-farm
- Field Mapping
Boundary mapping
Drainage Mapping
- Crop Scouting
- Irrigation Management
- Farm Labor Management
- Financial Management
- Inventory Management
- Weather Tracking & Forecasting
- By Technologies
- Remote Sensing
- Variable Rate Technology
- Guidance System
- By Country
- Germany
- UK
- France
- Italy
- Spain
- Rest of Europe
- Asia Pacific Precision Viticulture Market Overview
- Asia Pacific Precision Viticulture Market Size & Forecast, 2016-2027
- Demand
- By Value (USD Billion)
- Asia Pacific Precision Viticulture Market Share & Forecast, 2016-2027
- By Product
- Hardware
- By Product
- Demand
- Asia Pacific Precision Viticulture Market Size & Forecast, 2016-2027
Automation & Control System
Sensing & Monitoring Devices
- Software
Local/Web-based
Cloud-based
- Services
System Integration & Consulting
Managed Services
Connectivity Services
- By Application
- Yield Monitoring
On-farm
Off-farm
- Field Mapping
Boundary mapping
Drainage Mapping
- Crop Scouting
- Irrigation Management
- Farm Labor Management
- Financial Management
- Inventory Management
- Weather Tracking & Forecasting
- By Technologies
- Remote Sensing
- Variable Rate Technology
- Guidance System
- By Country
- China
- India
- Japan
- Australia
- South Korea
- Taiwan
- Rest of Asia Pacific
- South America Precision Viticulture Market Overview
- South America Precision Viticulture Market Size & Forecast, 2016-2027
- Demand
- By Value (USD Billion)
- South America Precision Viticulture Market Share & Forecast, 2016-2027
- By Product
- Hardware
- By Product
- Demand
- South America Precision Viticulture Market Size & Forecast, 2016-2027
Automation & Control System
Sensing & Monitoring Devices
- Software
Local/Web-based
Cloud-based
- Services
System Integration & Consulting
Managed Services
Connectivity Services
- By Application
- Yield Monitoring
On-farm
Off-farm
- Field Mapping
Boundary mapping
Drainage Mapping
- Crop Scouting
- Irrigation Management
- Farm Labor Management
- Financial Management
- Inventory Management
- Weather Tracking & Forecasting
- By Technologies
- Remote Sensing
- Variable Rate Technology
- Guidance System
- By Country
- Brazil
- Argentina
- Rest of South America
- Middle East & Africa Precision Viticulture Market Overview
- Middle East & Africa Precision Viticulture Market Size & Forecast, 2016-2027
- Demand
- By Value (USD Billion)
- Middle East & Africa Precision Viticulture Market Share & Forecast, 2016-2027
- By Product
- Hardware
- By Product
- Demand
- Middle East & Africa Precision Viticulture Market Size & Forecast, 2016-2027
Automation & Control System
Sensing & Monitoring Devices
- Software
Local/Web-based
Cloud-based
- Services
System Integration & Consulting
Managed Services
Connectivity Services
- By Application
- Yield Monitoring
On-farm
Off-farm
- Field Mapping
Boundary mapping
Drainage Mapping
- Crop Scouting
- Irrigation Management
- Farm Labor Management
- Financial Management
- Inventory Management
- Weather Tracking & Forecasting
- By Technologies
- Remote Sensing
- Variable Rate Technology
- Guidance System
- By Country
- Saudi Arabia
- UAE
- South Africa
- Rest of Middle East & Africa
- Competitor Analysis
- Company Description
- Financial Analysis
- Key Products
- Key Management Personnel
- Contact Address
- SWOT Analysis
- Company Profile
- John Deere
- AHA viticulture
- TeeJet Technologies
- Groupe
- TracMap
- Terranis
- Ateknea Solutions
- AG Leader Technology
- Crop Metrics LLC
- Trimble Agriculture
- Crop
- Valmont Industries
- Monsanto Company
- AG Junction
- Others Prominent Players
Frequently Asked Questions (FAQ):
Precision Viticulture is the execution of software techniques to aid in monitoring the harvesting and cultivation of grapes, and the technique is usages for producing grapes with enhanced efficacy and better quality across a vineyard.
The global precision viticulture market is likely to grow with a CAGR of 8.0%, in value terms, over the forecast period 2020-2027 and is expected to reach USD 2.199 billion by 2027.
Progress in technology and improved information of the advantages provided via farmers drive the global adoption of viticulture technologies. Effective field tracking allows farmers to take suitable measures to decrease waste and crop failure.
Asia-Pacific captured the largest market share in 2020 and is estimated to grow significantly during the forecast period, 2021-2027.
Companies John Deere, AHA Viticulture, TeeJet Technologies, Groupe, TracMap, Terranis, Ateknea Solutions, AG Leader Technology, Crop Metrics LLC, Trimble Agriculture, Cropx, Valmont Industries, Monsanto Company, AG Junction, Others Prominent Players are the key players in the Precision Viticulture Market.
